PR Daily’s 2017 Health Care PR & Marketing Awards
PR Daily’s 2017 Health Care PR & Marketing Awards will honor communications professionals who are dealing with changes and challenges in the ever-changing health care industry to tell great stories.
Share with us the public relations, marketing campaigns and initiatives that made your brand or clients stand out.
What health-related causes or products did you advocate for? How did you tell the stories of your health organization’s leaders, practitioners and consumers? Did you create videos to share patient success stories? How were you able to connect with hospital staff using a new internal communications strategy?
We’re looking for the work of hospitals, specialized care facilities and health and wellness organizations, including medical device makers, pharmaceutical organizations and agencies with health care clients.
This year’s categories span work in community outreach, social media, public relations and internal communications. We’re also looking for the best health-related blogs, mobile apps and publications. Our grand prize categories will honor the best teams and campaigns of the year.
Want to see what it takes to be named a winner? Check out the 2016 Health Care PR and Marketing Awards Special Edition.
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit
and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between Jan, 1, 2016, and April 12, 2017, inclusive.
Contact Justine Figueroa to find the perfect category for your campaign or project. You can reach her at 312-960-4304
Early Bird Deadline: May 12, 2017
(Save $50 per entry!)
Final Extended Deadline: June 21, 2017
The fee for this program is $295 per entry. (Entry fee for either Grand Prize category is $395.)
Early bird submissions must be received by 11:59 p.m. Central time on May 12, 2017 to receive the $50 discount.
A late fee of $100 per entry will added to all entries after 11:59 p.m. Central time, May 24, 2017.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training —a premium online training library featuring hundreds of hours of the very best
content from Ragan events. Find out more about the site here: https://ragantraining.com/
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Community Outreach Campaign
Did you take a grassroots approach to educating your community about health issues? What creative strategies did you use to spread the word? We want to know what organizations you collaborated with and what effect your campaign had on the wellness of your community. What was the goal of your outreach project and how did you achieve it?
Tell us how you created a marketing campaign for your wellness initiative, health care institution or study. What did you do to build awareness around the great work you’re doing? We want to see comprehensive marketing campaigns and innovative ideas. Share your strategy for targeting your audience across multiple channels. Don’t forget to share your results.
PR or Media Relations Campaign
You’re in the business of building buzz. Share the public relations or media relations campaigns that got your health-related organization, product or executive noticed. Did you arrange an on-camera interview with your local news station to highlight the work your organization is doing? Did you partner with influencers to help drive your message to your target audience? Tell us your innovative idea and share the results.
Social Media Campaign
Social media is one of the most powerful ways to connect with your audience. How did you build a campaign that strengthened this connection and increased brand awareness? Share cohesive campaigns that saw success across multiple platforms. We want to see great content that drove big results.
We want to see a compelling story that describes a patient’s experience at your hospital, educates us about groundbreaking studies and scientific breakthroughs, or shares important information about your health care organization. Share your op-eds, blog posts or print or digital feature stories with us. We want to see content that was well written and widely shared.
Is your organization’s blog a go-to place for information about your industry? Does it tell the stories of your employees, executives and patients? Tell us about your blog’s reach and how you’ve established a reputation as a trusted authority in the health care industry. Share links to at least three blog posts and include blog metrics.
Content Marketing and Brand Journalism
Tell us your big-picture storytelling strategy and how you executed it. We want to see how you crafted content that told your organization’s story with subtlety. How did you create social media content, articles, video and more that provided valuable information to your audience, but also branded your organization as a leading healthcare provider? What were the goals of your campaign or project? What were the results? Don’t forget to include a link to and screenshots of your work.
You appreciate the tirelessly dedicated doctors, nurses and administrators who make your health care institution run smoothly, but how do you communicate that? How do you make sure that staffers who are constantly on the go and solving high-stakes problems know what’s happening in your organization? Do you use the intranet, meetings, a mobile app or digital signage to get your message across? Tell us how you keep employees informed and motivated.
Has your app made managing health information easier or made wellness goals easier to track? No matter the goals of your health-related mobile app, we want to know how you made it the best in the industry. Do you share relevant content, promote services or find other ways to engage with users? We want to see its design, features and testimonials about how great and addictive it is.
We want to see what you did to make the best use of the most popular communications medium. What digital publication did you edit or create that is the total PR package? How did your content and design stay ahead of your competitors’? How did your digital design draw in readers? Tell us about your digital publications, either in file format or hosted online. Let us know your goals, strategy, execution and results. Your publication can be internal or external to qualify.
Is your corporate magazine the Vogue of the health care world? Share it with us! We want to see a stunning display of creative images and informative, engaging content. Do you have a brochure, pamphlet or printed report to share instead? Submit those as well. Show and tell us what makes them so great, and be sure to include results and feedback. Your qualifying publication can be distributed internally or externally.
Infographics, slide decks, digital signage and photos are some of the most compelling ways to share health-related stories. Did your design break down the complex details of a revolutionary study? Did your photo essay share the harrowing story of a patient in your organization’s care? Tell us what you hoped to communicate with design and send us the final product. Let us how know what results or feedback you received.
Did you use video to appeal to your audience? Share your digital and TV ads, content marketing videos, testimonials, media reels, facility tours, interviews and more. Tell us the story behind the video and what you hoped to accomplish with its creation. Don’t forget to share metrics!
Did you revamp your web presence? We want to see how you improved your website to create something that’s user friendly, well designed and filled with great content. Was this your original launch or were you unveiling something new and improved? Before and after screenshots will help to sell your case.
Health Care PR and Marketing Campaign of the Year
Tell us about your impressive PR and marketing campaign. What did you create on behalf of your hospital, client or agency? What were your goals for this campaign and how did you exceed them? Our judges will look at everything from your mission and goals to your strategy and tactics. We want to see aspirations and results.
Health Care Agency or Team of the Year
We extend this distinction to the agency or team that goes above and beyond for every campaign and project. This is about more than just one campaign or project. It’s about your reputation as an organization. Tell us why the services of your agency or team are in high demand.
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How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that
the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when
they select the winners.
You will be able to upload up to five additional documents to your submission. We encourage you to include press releases,
design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project.
Proprietary or internal information can also be attached and will not be shared with the public.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside the United States?
Yes. Entries may be submitted by organization from around the world. The only requirement is that entries be submitted
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories
if it meets the criteria. Each entry and each category will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, and Health Care Communication News.
When and where will the winners be announced?
We try to announce a list of finalists six to eight weeks after the close of the program. The announcement of the winners
comes about three to four weeks after the announcement of the finalists. Each of these announcements will be made with
a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to
all the entrants to notify them of these announcements.
Will there be an awards luncheon or live ceremony?
There is no live event associated with this program.
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If you have any questions about the program or problems submitting your entry, please call Justine Figueroa at 312-960-4304
or email her at firstname.lastname@example.org
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405
or email her at email@example.com.
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