Results for Articles:
Some 60 percent of health care marketing efforts include an online component. A recent survey of industry communicators reveals numerous insights.
5/29/2015 6:31:43 AM
People turn to provider websites when they are stressed over a health situation. This is when speed really matters.
5/29/2015 6:30:30 AM
In this era of the short attention span, visual elements are vital to online branding and communication overall. Try these approaches to help yours grab your audience's attention.
5/29/2015 6:29:36 AM
To address health care needs of consumers, the CDC suggests marketing that covers these key areas.
5/28/2015 6:43:38 AM
Your organization is bound to get at least one bad review in its lifetime. Use these pointers to ensure it isn't the first thing people see when they search for you online.
5/28/2015 6:42:06 AM
Keywords, backlinks and page speed all play important parts in your branding and online marketing. This primer can help you decipher the vernacular.
5/27/2015 6:35:35 AM
You may have created a catchy, compelling video, but that won't matter if no one can see it. Here's how to ensure your audience sees your video and makes a purchase because of it.
5/27/2015 6:28:08 AM
Learn how to overcome a disengaged audience, small budgets and tight schedules with your writing this August.
5/27/2015 6:22:39 AM
Hospitals spent $1.5 billion on marketing last year. However, marketing alone isn’t enough to persuade people to choose one hospital over another.
5/26/2015 6:32:16 AM
It's not just about recruiting them. It's about maintaining their enthusiasm and rewarding them.
5/26/2015 6:30:14 AM
At one agency in Florida, communicators are hyperfocused on the NHL playoffs. As their team skates and shoots, these Tampa Bay Lightning fans are thinking about work.
5/22/2015 6:30:11 AM
If you’re so inclined to track bowel movements, sunscreen use, jogging routes and sleep cycles, you might just be in app heaven.
5/22/2015 6:29:47 AM
An AdWeek editor shared some of his special sauce for headlines that provoke without being salacious.
5/22/2015 6:29:21 AM
Avoid these common mistakes with the help of our Content Marketing Summit this July.
5/22/2015 6:25:39 AM
If your organization's brand manager tweets once a week or less, or if the content is purely self-promotional, it might be doing more harm than good. Here's what you should know.
5/21/2015 6:26:31 AM