Results for Articles:
The proposed $160 billion partnership ignites prognostications about the branding of new—and older—drugs. There’s also talk about patents, pricing and tax dodging.
11/24/2015 6:29:24 AM
Doctors and insurers can play a more visible role with this technology, which brings better outcomes at lower costs.
11/23/2015 6:30:32 AM
A communication breakdown is hindering people from adhering to their medication regimens. The health consequences are serious and costly.
11/20/2015 6:30:28 AM
Pharma spends $4.5 billion annually to market prescription drugs and medical devices in the U.S. Doctors have voted in favor of ending the practice, but they don’t have the final say.
11/19/2015 6:30:30 AM
Talk of stigmas, disclosure, prevention and treatment abound as actor Charlie Sheen reveals he’s HIV-positive.
11/18/2015 6:30:30 AM
Friday the 13th turned out to be a good luck news day for Cleveland Clinic. The New York Times and Cosmopolitan are just two of the media outlets watching this groundbreaking story.
11/16/2015 6:31:30 AM
How did you appeal to a mass audience with the most innovative communication channel?
11/16/2015 6:26:29 AM
Analytics are being used to predict outbreaks, personalize patient care and improve quality of life. How do communicators fit into the mix?
11/13/2015 6:30:37 AM
A company’s story evolves and should be reviewed periodically. Avoid letting this task overwhelm to the point that bad content in marketing materials becomes familiar and accepted.
11/11/2015 6:28:26 AM
Many adults recognize the signs when kids use drugs or alcohol. Electronic cigarettes are much harder to detect but pose a serious health danger that parents must understand.
11/9/2015 6:27:26 AM
Pediatricians are scrambling to meet demands for the popular nasal spray vaccines. Terms such as ‘shortage,’ ‘small supply’ and ‘dribs and drabs’ are keeping communicators hopping.
10/28/2015 5:30:30 AM
Nearly 40 percent of adults in the U.S. care for children and an aging parent. Providers can offer ways to keep this group healthy as they manage daily burdens.
10/27/2015 5:30:28 AM
Pillboxes, magnifying glasses and mental agility games are convenient ways to help the 65+ demographic navigate life.
10/26/2015 6:32:19 AM
At the height of last year’s epidemic, Nurse Kaci Hickox traveled from Sierra Leone through New Jersey. Her refusal to be screened for the virus led officials to detain Hickox against her will.
10/23/2015 5:30:29 AM
Physicians are going high-tech, and it’s helping improve communication among staff, administrators and patients.
10/22/2015 5:29:22 AM