5 steps to unblocking social media at your hospital
If you want to open up access to Facebook, you need a plan. Read this.
According to QuantiaMD, 67 percent of physicians use social media professionally, and the ability to always be connected is essential to making online
social networking manageable. Health care professionals may eventually fall behind in their social networking efforts if hospitals continue to have
those capabilities blocked.
Below are the first steps to beginning the process of unblocking social media at your hospital.
1. Create a committee
Invite those with varying backgrounds
Develop a plan of action
2. Examine the reasons why social media is blocked
Identify fears and misconceptions
3. Reach out to peers and competitors
Listen and learn what is working
- Ask them directly of their experience with unblocking
4. Create a Social Media Policy
Be concise and clear
Publicize the policy
5. Prove the benefits of social media
Discuss the latest studies and trends; visit stopblocking.org
Provide measurable numbers; speak the decision maker(s)' language
Identify social media as a natural evolution of communication
Read more from Lori Bruss at
The Roberts Group.
Learn how to create a strong, living social media culture to boost your organization's visibility and reputation. Attend the only one-day summit specifically for health care communicators.
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