6 basic ways to improve your hospital’s website

With the Internet changing at breathtaking speed, your health care or hospital website has to be timely. Here are a few of the basic tactics you want to stay on top of for your health care website.

• Make sure your site can be seen properly. Test your site on all the major browsers, including Firefox, Google Chrome, Safari (for MAC users) and IE 9.
• Have a mobile version of your website so they are compatible with smart phone browsers.
• Limit the amount of Flash you include on your site. Flash on a website can make your website very snazzy, but it does nothing for search engine optimization and Apple (iMac, iPhone, iPad) doesn’t support it at all. Make sure all your web pages are converted to HTML5.
• Make your website easy to use. Most people—especially patients—have a lot on their minds and aren’t patient. Make sure your website loads quickly and easy to navigate and read.
• Include relevant reputable links to back up what’s said on the website. It adds credibility to your hospital or healthcare facility.
• Make sure your website is socially compatible. People who look at your website may not need a service you provide, but they know someone who does. Make sharing easy. Use services such as ShareThis and include links to your social media channels. This helps the business and the consumer.

A version of this blog originally appeared on Wax Communications. You can read more from Wax Communications here.