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8 tips to bring more patients to your medical practice

Do you allocate a portion of your budget for advertising?

By Susan Tellem | Posted: May 10, 2013

Is your medical practice looking for ways to get more patients? Here are some tips you can use to create a marketing budget and plan for your medical practice:

  • Review other competitor sites to see what works for them. Are they using coupons? Facebook? Twitter contests? Discounts?
  • Think long range. Rome wasn't built in a day and neither was a medical practice.
  • Content is king. Think about doing short videos about the practice, as well as blogging.
  • Allocate 10 percent of your budget to marketing. Think about what the average patient visit brings into the practice and then figure out how many patients you need to attract through marketing to pay for it and then some.
  • Remember your practice is a business—start thinking about it as one—doctors have a hard time doing that.
  • Many businesses are using Facebook and WordPress as a website because it is cheaper and faster to make changes and updates.
  • Use interns from local colleges to help market your practice.
  • Use Constant Contact to promote your business' monthly specials.

You can read more from Tellem Grody Public Relations here.

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