Are you using videos at your hospital?
You should. Nobody likes to read anymore these days (cue the violins).
Let's say you've launched your new, professionally developed, patient-centered website. It
incorporates useful content centered on your patients' needs. It's optimized for mobile devices. It uses the latest search engine optimization techniques (SEO) to help search engines index your site. What
else can you do to help patients find your site?
Many physicians we work with hesitate when we make this suggestion. Why video, they ask. Because people read less and watch more. YouTube is now the
no. 2 search engine, after Google. More people search YouTube than Yahoo or Bing combined. And they're not all searching for videos of cats playing the
piano. They're searching for videos to answer specific questions, such as "What can I expect after my colonoscopy" or "Should I have a PSA screening?"
Corporations, retail stores, hospital systems, and physicians are now using YouTube—in addition to their web sites and blogs—to educate their
audiences. Mayo Clinic YouTube channel currently has more than 1,600 videos and
more than 5 million people have viewed their videos.
Having your videos on YouTube will also help with your search engine optimization. The more your content is out on the web—on Twitter, YouTube,
Facebook—the higher your site will rank on Google. Again, this will help potential patients find you.
Adding video to you site is not complicated. Use a pocket camera to create a video introduction of yourself and your practice. Is there a health topic
you feel strongly about? Create a video explaining why the topic is important and what steps you want your patients to take. Adding a new service?
Create a video explaining it to your patients. Upload the video to YouTube and link it to your site. You now have content on the number two search
engine and you have increased your site's ranking on Google.
For more information on how video can enhance your web presence, please contact
Affynity Web Solutions.
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