Infographic: How to train employees to handle social media
Seventy-six percent of companies don't have a clearly-defined policy. This graphic outlines some pointers to get you started.
A lot of articles, conference speakers and social media specialists have
probably told you to get your employees on social media. They've shared
fantastic stories about employees who put out fires on Facebook and
provide excellent customer service on Twitter.
Involving employees on social media sounds great, but how do
you make sure they don't share their personal opinions about your
company, or financials?
An infographic from
Mindflash recommends separating employees into training groups based on
their knowledge of social media and their ability to use it. The
graphic recommends giving each group a different goal or way to use
social media to help the company.
For example, employees who didn't grow up with social media
but understand it should focus on learning the platforms the company
wants to use and brainstorming ways to engage on them. Digital
contrarians, or those who believe social media is a fad, should learn
how social platforms work and how they can help a company.
Take a look at the graphic for more tips:
(View a larger image.)