Facebook group persuades Mattel to make bald Barbie doll
The company plans to distribute them at children’s hospitals and other
health care facilities. It’s a win for a social media movement that began
in December.
By Michael Sebastian | Posted: April 9, 2012
A social media campaign to persuade Mattel to make a bald Barbie has
paid off. The toymaker on Friday said it will manufacture a bald Barbie
doll and distribute them to hospitals and to the National Alopecia
Areata Foundation.
From CBS News:
“Mattel company spokesman Alan Hilowitz told HealthPop that the company
will produce a friend of Barbie that will have wigs, hats, scarves and
other accessories to give children "a traditional fashion play
experience." The kids will have the option to remove the wigs and head
coverings.”
The move by Mattel is a result of a
Facebook page
launched in late December by Rebecca Sypin and Jane Bingham, two
friends affected by cancer. Bingham lost her hair after treatments, as
did Sypin’s 12-year-old daughter.
Commenters on the Beautiful and Bald Barbie Facebook page celebrated
Mattel’s decision, but said they’d also like to see the company sell the
bald dolls in stores.
Read the full story at
CBS News.
(Image
via)
Popularity: This record has been viewed 2036 times.
Healthcarecommunication.com moderates comments and reserves the right to remove posts that are abusive or otherwise inappropriate.