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By now, you know the importance of Pinterest: It’s the third-most popular social network in the U.S., visited by more than 18 million people each month.

First Lady Michele Obama made waves today when her husband’s campaign team launched a Pinterest account in her name, joining Ann Romney, who’s been on the site since February.

You, too, know Pinterest has the potential to be an extremely PR and marketing tool, but how, exactly, will carry that out? You can start with this infographic from social media marketers Socially Sorted and Mooku Design:

When you’re done perusing (and bookmarking or even printing out the infographic), dive deeper into Pinterest for business with these five PR Daily stories:

    • 16 ways to use Pinterest for PR
    • 10 ways to use Pinterest for business
    • 7 reasons political campaigns should embrace Pinterest
    • How to pitch bloggers via Pinterest
    • Chobani goes beyond yogurt to build an active culture on Pinterest



(via HubSpot Blog)