Infographic: How health care consumers connect online

How do you engage today’s health consumer online?

When you dig through the stats, three predominant themes emerge: mobile, social media and search.

Today’s mobile, social and search trends are indicative of the growing role digital connectivity plays in our lives. These three items have a profound impact on how health consumers find you online, research and evaluate treatment options and take that essential step from being consumers to patients. With digital communications changing at such a dramatic rate, it can be tough to create a digital strategy to keep pace.

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Ben Dillon is a vice president and eHealth evangelist at Geonetric. This story originally appeared on Geonetric's blog.