Here they are… Ragan’s 2016 Healthcare PR and Marketing Awards!
We want to read, listen to and watch the great work you did in 2015 to enhance the health and wellness messages that your organization or agency strives to promote.
What did you do to help people live healthier lives? What inspirational video did you create that portrays a thankful patient’s story or highlights your organizations’ success? How were you able to connect with hospital staff on the go with a supremely inclusive, new internal communications strategy? How did you engage with your on-the-go audiences through social media or mobile apps?
We’re looking for the work of hospitals, specialized care facilities, health and wellness organizations (medical device makers, pharmaceuticals, etc.), and agencies with health care clients.
This year’s categories cover many kinds of campaigns like best community outreach, social media, PR and marketing. In addition we’re looking for the best articles, blogs, publications, mobile apps, video, and internal communications—and that’s just the start. Don’t forget our grand prize categories. Enter one or more of the categories for the chance to be named the top health care communicator!
Want to see what it takes to be named a winner? Check out the 2015 Health Care PR and Marketing Awards Special Edition.
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2015 and March 4, 2016.
Early Bird Deadline:
Tuesday, Feb. 23, 2016 (Save $50 per entry!)
Friday, March 4, 2016
Final Extended Deadline: Friday, May 20, 2016
The entry fee for this program is $295 per entry ($395 for Grand Prize categories).
Early bird submissions must be received by 11:59 p.m. CT on Feb. 23 to be considered for the $50 discount.
A late fee of $100 per entry may be added to all entries after midnight CT March 4, 2016.
Please note: Entry fees are non-refundable.
Inquire about late entries with Mary McMahon, firstname.lastname@example.org
All entry fees can be paid online by credit card. Need an invoice? Contact Mary McMahon. You can reach her at 312-960-4304 or email@example.com.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training—our premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/.
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Community Outreach Campaign
How did you reach out to and interact with your communities? Tell us how you invested in a local project, cause or group. Did you pair up with another organization to advance wellness or public education? Was your goal to spread the word about your organization or a special cause? What was the goal of your outreach project, and how did you achieve it?
How did you make every word of your print, digital, broadcast or advertising campaigns, email promotions, online and social media marketing convey powerful and inherently dramatic stories? How did you take one or more departments in your hospital from well-known to famous? We want to hear about your best marketing campaign from the last year. We want to see clever videos, hear innovative marketing dialogue and read great writing.
We want to hear how you excised the clutter and noise to get media attention for your hospital or health-related organization. What was your big PR idea? How did you execute it? We want to see freshness, daring, edginess and, of course, wild success for your campaign.
Best Social Media Campaign
How did you bring all the pieces together into your most successful social media campaign this past year? We are looking for more than just an improved Facebook page, Twitter or Instagram account. We want to see a cohesive campaign across several online channels. We'll be looking for deliberate strategy, one unified message in many guises, great content and results.
Personal wellness has been on the minds of everyone these days. From FitBit to the latest juice cleanse, the wellness industry is booming as people look for more ways to improve their health. How did you take health care from treatment to prevention? What innovative campaigns did you create to bring attention to health and fitness? How did you help people live healthier, more active lives? Show us your goals—and the results.
You wrote a compelling article sharing a grateful patient’s story, educated an audience on an important breakthrough or perhaps shared important organizational news that would improve the lives of both internal and external stakeholders. It may have been an op-ed, a feature story in a magazine, a blog post or online article for your website or a piece from a report. We’ll be looking for top-quality writing that fits the medium, that’s interesting to read and that fulfills and surpasses its purpose.
Tell us what makes your blog original, insightful and inspiring. Please show us its reach, and give examples of its reputation and authority in the health care industry. Who were your writers? Who was your audience? Include statistical analysis, if possible. Please include links to blogs you've created for your organization or client and a minimum of three posts. Any health care entity—not just hospitals—may submit an entry in this category.
Content Marketing and Brand Journalism
You presented your brand, and it caught the eyes of many. We want to see what you created, wrote, edited, published or video-recorded to tell your stories, while skillfully weaving your organization’s narrative into these tales of customer service. Did you create stories that subtly proved your subject matter experts were the health care industry leaders? What were the goals of your campaign or project? What were the results? Don’t forget to include a link to and screenshots of your work.
Your health care professionals are constantly on their feet providing the best possible care. How do you communicate with staffers who often are neither sitting at a desk nor working on a computer? Did you make use of the intranet, town hall meetings, mobile communication, digital signage? What methods did you use to keep your on-the-go employees informed? Tell us what worked, and share your results.
Health and wellness apps are storming the industry. You simply can’t get ahead of competition without having a robust mobile app for consumers to manage their health care concerns or goals. How did you use mobile technology to engage your consumer audiences? Did your new app promote a service, launch a product or engage customers with timely content? How does your health and wellness app stand out from the hundreds on the market? Show us the app that has people reaching for their phones.
We want to see what you did to best use the most popular communications medium. What digital publication did you edit or create that is the total PR package? How did your content and design stay ahead of your competitors’? How did your digital design draw in readers? Tell us about your digital publications, either in file format or hosted online. Let us know your goals, strategy, execution and results. Your publication can be internal or external to qualify.
For all the inherent benefits of digital periodicals, just as much can be said for a great print publication. From magazines and reports to pamphlets, brochures and media kits—share your best print publications. We will look at both the content and design. Show and tell us what makes them so great, and be sure to include results and feedback. Your qualifying publication can be distributed internally or externally.
Use of Visuals
Your visual design spoke in volume to portray a powerful message of hope, strength or positivity. How did you take graphics from mere illustration of a text to powerful, self-contained storytelling? What important message did you communicate? We want to see your best infographics, slide decks, photos and data visualization. What was your goal? What were the results?
Use of Video
How did you use video to enhance your communications and extend your reach? Was it an emotional TV ad, a sharable clip for the Web, a prepared media reel or video testimonials? Give us the story behind the video. Tell us about its inception, its growth, its message and how it succeeded.
Does your website have you bursting with pride? Send us the link, and support your case for its blow-your-socks-off greatness. We'll be looking at design and presentation, content and simple, clear navigation. If you conducted a relaunch, please include documentation (numerous screen shots) of the previous site, and show us before-and-after results.
Health Care PR and Marketing Campaign of the Year
Did you create a campaign so clever or powerful for your hospital, client or agency that it prompts tears of joy whenever you think of it? How did your campaign show command of an impressive number of PR tools, tactics and strategy? Tell us about it. Our judges will look at everything from your mission and goals to your strategy and tactics. We want to see aspirations and results.
Health Care Agency or Team of the Year
We seek to honor the best agency or team in the health care industry. It’s much more than a successful campaign. The best agency feels like a way of life. This category goes far beyond a single successful project or campaign. This is about being the best, day in and day out. Tell us why your agency or team is the one that people come to when they want health care PR or marketing done in a new way—the right way—with integrity, passion, freshness and style.
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How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. The only requirement is that all entries be submitted in English
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalist about 6 to 8 weeks after the close of the program. The announcement of the winners comes about 3 or 4 weeks after the announcement of finalists.
Each category winner will be celebrated in a headlined news story on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
There will not be an award luncheon or ceremony for this award program.
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If you have any questions about program or issues submitting your entry please call Mary McMahon at 312-960-4304 or email her at firstname.lastname@example.org.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at email@example.com.
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