5 things docs should do to cut the jargon

Okay, we all do it—slip into that lingo that only those in our profession understand. But there's a time and a place. And, health care providers, it's not around your patients!

Healthcare Success has some tips on how to keep the message clear. Most importantly, use plain language. You may know what you're talking about, but chances are your patient doesn't. The words should fit the audience.

Here are five don'ts. Don't:

• Use ads that feature the treatment, surgery, or technology, instead of the benefit.
• Talk to doctors on a patient website.
• Use simple words which have different meanings.
• Assume your reputation precedes you.
• Forget to use keywords appropriate for your audience to find using search terms.

Most importantly, scrutinize everything—from marketing and advertising material to signs and patient instructions—for clarity and ease of understanding.

You wouldn't want us to start talking journalism lingo, now would you?

Lede.

Double truck.

Folo.

There, see how that feels? If you need translation, though, here it is.