Campaigns

• Best Fitness or Health Campaign — Health care isn't just treatment; it’s also prevention. From food companies to the First Lady of the United States, innovative campaigns bring attention to health and fitness. We want to see how you help people live healthier, more active lives.
• Best Response to a Crisis — A crisis requires quick thinking and planning, be it a natural disaster, a tragic event that calls for change, an attack on your brand or new laws and policies that could change the way you do business. Tell us how you successfully handled a crisis.
• Best Social Media Campaign — We want to hear how you use social media to connect to your audiences. Do you use social media for brand journalism? Do you exploit shareable content to heighten the power of your marketing? Have you built enthusiastic brand advocates online? Share your most creative and successful social media work.
• Best TV Advertising Campaign — Did you do effective storytelling that shared the good work of your departments, doctors and nurses, your research, or your staff? Did your TV announcements carry strong messages based on indisputable facts, not alarmist statistics? We want to hear about it!

Media

• Best Blog — We’ll look at how well your blog connects people: doctors to patients, administrators to the public and to the media, staffers and departments with each other. We’ll also look at how well these blogs establish your hospital’s unique competence in one or many disciplines and fields. Any health care entity may submit a blog, not just hospitals.
• Best Infographic — There is a knack to showing a lot of data in an easy-to-read format. A good infographic is so cleverly designed that it is perfectly suited to be shared on social and traditional media. Send us a link and tell us the outcome.
• Best Interview Video — Did you shoot a visually interesting video that adds character to the interview? Submit a video that really draws in the viewer. This category is not limited to professional video; feel free to submit your footage regardless of the equipment you used.
• Best Marketing Video — A good video provokes strong reactions— tears, laughter, a thoughtful change of mind, or a decision to act for a cause. Whatever motive you appealed to, we want to see how you made video promote your organization, cause, or event.
• Best Mobile App — Mobile technology offers a new way to engage your audiences. It’s quick, targeted, and simple. Did your new app promote a service, launch a product or engage customers with timely content? Show us the app that had your audience reaching for their phones.
• Best Use of QR Codes — "You mean those little black and white squares?" Yeah! QR codes have been around for a while but they are not always used effectively. Show us how you put these patterned squares to work, luring people to explore your content.
• Best Website — Building a website is easier than ever. But building a good one isn’t easy. When you've got a lot of information, design and organization are key. We’ll take into account the purpose of your site, how easy it is to navigate and whether users can accomplish what they came on it to do.

Publications

• Best Design (Print or Electronic Publication) — All kinds of designs, from simple to intricate, can win. It’s all in what the design does. The test is: Did the reader leaf past the cover or click to peek inside? If you think you’ve got a design that gave the reader no choice but to look further into the publication, we’d like to see it.
• Best Electronic Publication — Whether it was a great online benefits brochure or a series of PDFs on your pension plan, they’ll have just as much weight in this category as an intranet email newsletter or an opulent electronic monthly magazine. This category is wide enough for one-time online specialty publications, too. If it's digital and smart, we want to click through it.
• Best Feature Article (Print or Electronic Publication) — The feature can be about almost anything in your company, organization or in your client’s organization. Just make sure that it is a compelling story. The quality of writing is most important, but we’ll look at headlines, photos, illustrations and design too.
• Best Print Publication — Of course this category is first of all aimed at periodical printed magazines and newsletters, but it’s spacious enough to accommodate one-time specialty productions such as pamphlets, brochures, or a limited discrete series of publications about some aspect of health care.

Social Media

• Best Use of Facebook — Show us how your organization or client engaged its market or audience on the world's No. 1 social network. This category may include any of the following: brand pages, crisis communications, product launches, or community engagement.
• Best Use of Google+ — Your competitors have barely figured out how to log on to Google+. You've built a powerful Google+ site that extends your messages and demonstrates savvy about integrating social content into search. Show us what you did and how it made a difference.
• Best Use of Pinterest — This social sharing site has exploded to become the hottest platform of the year. Show us how you've combined photos, graphics and text on Pinterest to re-purpose content or share original content in order to build a following among customers, prospects, and targeted audiences.
• Best Use of Twitter — Show us how your organization or your client uses this platform to engage customers, prospects, online influencers or fans of your brand. The winning submission will demonstrate a communication strategy that puts conversation and great content-sharing at the top of the list.
• Best Use of YouTube — You know YouTube isn't just a repository for video. It's one of the biggest search engines out there. Show us how you used video to enhance your communications and extend your reach, especially to employees, vendors, investors, the media—and the public.

Talent

• Best Health Care PR/Marketing Agency — We want to see the brilliant ideas and innovations in PR or marcom campaigns that your agency originated for its hospital or clinic or health care system client. How did you establish your client’s pre-eminence in medicine and patient care? Show us your process and how you made it work.
• Best Hospital PR/Marketing Team — How expertly did you use internal sources to sell your hospital’s brand? Did you tell powerful patient, physician, and care-giver stories to extend your hospital’s regional, national, or international reputation to a new field or discipline in medicine? How do you engage your patient communities, fans and followers on social media? Details, please!
• Best Use of Social Media by a Physician — Do you have a wonderful physician-blogger in your organization? A doctor with thousands of Twitter followers is always sharing great information? Is there a physician that embodies the outlook of your organization and serves as a brand ambassador to your online communities? We want to hear about her or him. Tell us her secrets.

Grand Prize

• Health Care PR and Marketing Campaign of the Year — We will prefer entries that use more than one media channel to drive home a public relations idea or marketing message in as many imaginative ways as possible. We also prefer to see measured results, but intelligent measurement that takes into account qualitative results whose effect must be judged, not counted.