11 tips on social media and health care marketing

Communicators increasingly are being encouraged to dig deep into data analytics, video and storytelling. Here’s a reminder that basics must be applied as well.

Sometimes we overlook the fundamentals of daily tasks.

Savvy PR and marketing leaders are learning how their work connects to business outcomes. Still, sharing content and common online courtesy are essential, too.

This infographic is a reminder for experienced professionals—and serves as a solid primer for newcomers to the industry. For example, effective communicators can:

  • Act as a resource for patients
  • Target content for audiences
  • Build relationships with patients online

 

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