17 trends that affect health care

Virtual health, 3D printing and data security are among the hot topics in the industry. How will these and other trends alter the work of communicators?    

America spends $3.8 trillion on health care. Do you know what’s driving and shaping the significant changes we can expect in the industry this year?

Legacy-DNA, a health care marketing agency, has created an infographic featuring 17 trends that health care communicators should pay attention to. For example:

  • The progress of virtual health: Video consultations will reach 5.4 million by 2020.

  • The explosion of 3D printing: Researchers and surgeons experiment with prosthetics and small implants.

  • The growing attention of consumers: By 2018, people are expected to spend $6.5 billion on fitness and wellness.

How will you connect your PR, marketing and branding initiatives with these trends? Take a look at the infographic to see 14 other trends unfolding this year:

(View a larger image) 17-Trends-Affecting-Healthcare-2016Full

(Image via)

This article was first published in March 2016.

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