America spends $3.8 trillion on health care. Do you know what’s driving and shaping the significant changes we can expect in the industry this year?
Legacy-DNA, a health care marketing agency, has created an infographic featuring 17 trends that health care communicators should pay attention to. For example:
The progress of virtual health: Video consultations will reach 5.4 million by 2020.
The explosion of 3D printing: Researchers and surgeons experiment with prosthetics and small implants.
The growing attention of consumers: By 2018, people are expected to spend $6.5 billion on fitness and wellness.
How will you connect your PR, marketing and branding initiatives with these trends? Take a look at the infographic to see 14 other trends unfolding this year:
This article was first published in March 2016.