Technology and social media have created remarkable new ways for organizations to engage audiences and advance their goals.
It’s also opened a Pandora’s box of new risks and threats to their well-being.
Most organizations have some form of a crisis communications plan in place, but many haven’t updated it in years. Does your plan address these relatively new potential scenarios?
1. An unfounded rumor on Twitter has quickly escalated into a trending hashtag condemning your organization
2. Cybercriminals have stolen sensitive data—and your customers want a detailed explanation of what happened and how
3. Your organization has spoken out on a sensitive political issue, and you have to respond to the blowback without compromising your stance
If you don’t have a protocol for these situations, don’t fret. Join experts at the Crisis Communications Conference at Nebraska Medicine, May 9–10 in Omaha, Nebraska.
You’ll get detailed advice on how to address the latest risks facing organizations in today’s heated media and online landscape. Hear how communicators at the Centers for Disease Control and Prevention, Ben & Jerry’s, Webroot and more have successfully overcame crises.
Don’t let an unexpected mishap permanently damage your organization’s reputation. Get the skills you need to plan for and respond to any crisis unscathed.