The adage, “Keep your eye on the prize,” still rings true in today’s technology-driven world. In health care, people are the prize.
Successful health care communicators—and their employers—are gaining momentum because their eyes are laser-focused on the individuals who use devices, gadgets and apps.
For example, Accenture’s infographic reveals the benefits of a “platform economy” that joins:
The cloud and Internet of Things (EHRs and online appointment scheduling)
Open source data (information from wearables and rewards offers)
Business models (Billing and equipment sensors)
One noteworthy statistic: Only 7 percent of patients surveyed said they’d switched providers due to poor customer experience. However, that translates to a cost of $100 million in annual revenue per hospital.
People are the prize, and they have power.
Take a look: