8 important elements of health care marketing

It may seem odd, but many communicators have left patients and doctors out of their marketing mix.

In health care, communicators must have conversations with numerous stakeholders and segments within its community. Are you covering all the bases?

This infographic from Jennings Health Care advises marketers to focus on eight key areas.

They include:

  • Patients: Input on programs is imperative. “Patient input should serve as the foundation of everything we do.”

  • Physicians: Hospital marketers must have relationships with their doctors in order to understand issues and generate content, especially on social media.

  • Niche audiences: Segmentation is crucial, as health care marketing must serve many different subgroups, not one homogeneous community.

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