8 ways to improve your Instagram presence

Are you looking to make a splash with images on the popular social media platform? Here are tips for driving users to your account.

It can be challenging to manage your business and still have time to be active on Instagram.

Consider these tips to stay relevant on the popular photo-sharing platform:

1. Optimize your photos.

Be sure to use interesting, attention-grabbing, and clear photos. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters.

The color of your pictures plays an essential role in grabbing attention. Research by Computer Science and Artificial Intelligence Lab of MIT discovered that pictures that display reddish tones were more famous than those that used a greenish tone or pictures having a bluish tone. The research was able to develop an algorithm that could predict the popularity of a photo on social media.

2. Maintain post frequency.

You have to post at least twice per day. To receive the highest engagement, pick the times when your photos will obtain the most amount of activity. Some tools will offer you a report showing the best days and times to post, depending on the activity of your account.

Instagram doesn’t allow for third-party services to schedule your posts. This means that you must always post manually. However, you can find Instagram management and scheduling apps that will remind you to post on Instagram at your preferred times.

3. Use hashtags.

To effectively use a hashtag, keep it relevant to the image you want to post. If you are not sure about the hashtag you should use, look at other similar businesses and check the hashtags they are using. Various apps can help you find popular hashtags for numerous industries. They can allow for saving of custom lists, and you can copy and paste the hashtags into your Instagram post. Some apps allow users to develop one custom list for free and upgrade to maintain additional lists.

Be sure to tag photos with your location. Users on Instagram can click the location and view pictures that other people have posted regarding your business.

4. Include captions.

Use straightforward and short captions to inform your followers about the contents of your picture. If you would like your followers to take action, such as visiting your store or website, inform them in the caption. You can direct users to click a link on your profile or request your followers to tag other users.

5. Run contests.

Encourage your followers to participate in a contest by using a special hashtag. For instance, you could run a contest requesting users to post an image of themselves with their ugliest scarf and use the hashtag #uglyscarfcontest for an opportunity to win a prize.

6. Follow and like other accounts.

Find and follow other users on Instagram. It is important to have emotional intelligence on Instagram by understanding other users and communicating with them on a level that shows you understand them.

7. Advertise.

Instagram recently started allowing advertisements, which can be helpful to both small and large businesses. However, you will need to use Facebook’s ad platform to advertise on Instagram.

The platform offers a variety of options depending on your goals, including Video Views, Clicks to Website, App Installs, App Engagement, and Brand Awareness. Additionally, Facebook requires you to use the Power Editor, which is a browser plugin, to post an ad on Instagram and offers a tutorial on how to use the tool to develop ads.

8. Develop an aesthetic.

Instagram is all about visuals. You must adopt a general brand aesthetic for your account and stick to it. This will help attract the proper audience for your brand and develop an engaged community. For instance, a fashion account could have sexy and sleek images while a lifestyle account could have brighter photos. Search for what is suitable for you and ensure your feed is attractive.

Lewis Robinson is a business consultant specializing in CRM and sales. He currently freelances as a writer and personal consultant.

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