Results for Articles:
Nearly 90 percent of IT execs rank improving patient care and satisfaction as top priorities. Much of the work revolves around communication.
2/17/2017 8:30:30 AM
Communicating with at-risk populations can be challenging. This infographic identifies several roadblocks to overcome.
2/7/2017 8:30:41 AM
Communicators increasingly are being encouraged to dig deep into data analytics, video and storytelling. Here’s a reminder that basics must be applied as well.
1/19/2017 6:30:43 AM
Consumers are demanding—and appreciating—a high level of personalized interactions. PR pros and internal communicators in hospitals and medical offices are stepping up to deliver.
1/18/2017 6:30:27 AM
The FDA warns that people with implanted cardio devices made by St. Jude Medical are vulnerable. The report follows the inking of Abbott’s $25B purchase of the company.
1/11/2017 6:30:30 AM
From Pokemon to Superbugs and caregivers, the message board and its community-curated news streams are helping hospitals build their online presence.
1/11/2017 6:27:10 AM
Claire Wineland’s YouTube channel boasts some 98,000 subscribers. The courageous 19-year-old imparts spunk and humanity, attributes that PR pros might sometimes overlook.
1/3/2017 6:30:20 AM
Effective digital communicators have a deep understanding of where their prospects are spending time, and how best to reach them.
12/27/2016 6:29:30 AM
Technology provides new routes to care, education and access. However, old school tools are often desirable, and physicians must be willing to communicate according to patient preferences.
12/23/2016 6:28:30 AM
This year, social media platforms have incorporated suicide prevention tools to help those struggling with depression and mental illness. Execs pledge the efforts will grow in 2017.
12/20/2016 6:30:30 AM
Doctors and nurses still struggle to get in touch with one another to coordinate services.
12/19/2016 6:26:45 AM
From a relaxation hotline for stressed hospital employees to drones transporting blood, innovation and story ideas are plentiful.
12/15/2016 6:30:30 AM
Cyber breaches at hospitals, clinics and physician offices are rampant. This infographic offers insights for crisis PR pros about how lapses occur.
12/14/2016 6:30:28 AM
A new survey finds one-third of Americans who have taken prescription pain meds for at least two months have become hooked. Some say doctors and pharma reps can help ease the crisis.
12/12/2016 6:30:22 AM
Rhianna, Prince Harry and Whoopi Goldberg joined forces with the LGBT community and others on social media to recall the early days of the disease. The message: The stigma must end.
12/5/2016 6:30:24 AM