How to shape thought leadership for your health care organization
For starters, define what ‘thought leadership’ means to you.
It’s a phrase that’s used widely, but what does it mean? Why should you or your health care organization invest in thought leadership?
In an article in Fast Company, Daniel Rasmus
said “providing true thought leadership can be as valuable to a brand as the product or service it sells.”
Agreed. The heart of thought leadership is about demonstrating your knowledge and expertise. The ultimate goal is for your key audiences and other
influencers to view you (your organization as a whole and its leaders) as an authority on relevant topics. Thought leadership is a way to differentiate
your leaders and your organization based on experience and expertise enabling you to stand out from the competition.
The greatest asset of any organization is its people. So, leverage their expertise. Your physicians and other leaders have knowledge and skills that can
propel your organization’s growth, especially when you actively align opportunities to demonstrate that expertise with strategic objectives.
Effective thought leadership can drive your organization’s reputation to a new level. And a strong, positive reputation has a halo effect, from increased
patient volumes and revenue to thriving recruitment and retention efforts.
Join us at our session at the PRSA Health Academy Conference in Indianapolis next month to learn more about how this approach has worked and how you can
apply it in your organization.
Laila Waggoner will be presenting at the PRSA Health Academy Conference in Indianapolis on May 1-3. Register today and join us at the PRSA conference.