Communication integral to hospital growth
Video conferencing, community building and personalization are among the tech trends elevating health care facilities.
Communicators are at the center of evolving health care trends.
A new infographic from
says consumers and clinicians alike are embracing technology. The
enthusiasm influences PR, marketing and branding professionals in health
care, as the following statistics reveal:
· Nearly 74 percent of patients look at online reviews of doctors.
· Some 60 percent of consumers are willing to have a video visit with their
physician through a mobile device.
· More than 50 percent of young adults are interested in owning a medical
device to store health information in case of an emergency.
Take a look, and consider how these statistics may affect stories and
brands in 2017.
(View a larger image here)