Online education can set your health care practice apart.
Online seminars enable consumers to watch and participate in educational
sessions—anytime, anywhere. An effective online seminar eliminates barriers
to entry and jump-starts the patient-provider relationship for patients who
might not be comfortable with in-person educational forums.
A recent study showed that nearly half of adults are at risk of limited
health literacy. Yet many are seeking medical information online, with a
search engine inquiry being the initial entry point for 43 percent of
hospital website visits.
What do they want to learn about?
Nearly half of all search engine inquiries on hospital websites were about
health conditions or diseases, followed by symptoms or medical specialties.
It’s up to providers to help patients understand their condition and know
what to expect along their path to wellness.
To ensure that patients understand and retain information offered in an
online seminar, consider incorporating quizzes throughout the presentation.
Other online options
According to a
Xerox/Harris Poll Survey
, many patients are willing to
with their health care providers online:
Online education at the beginning of the care process can be a gateway to
further services and interaction with providers who might later on handle a
surgery or other medical procedure. The key is to make patients feel as
comfortable as possible starting the process. By engaging them through
educational seminars, health care organizations also can attract and
convert more leads.
Providers can manage the patient relationship from signup to post-op, as
well as reducing the rate of readmissions. In a recent
, patients who knew what to expect after surgery reported being “extremely
satisfied” with surgery results compared with their counterparts:
Online education goes a long way toward ensuring patients stay informed and
engaged all along the health care continuum. In this way, health care
organizations can strengthen the patient-provider relationship and improve
results, as well as prompting referrals by their patients.
Kris Altiere is the director of marketing and creative at