Lauren Yanow is a staff writer at Ragan Communications.
When it comes to health care, patients usually have a list of questions:
Who exactly is my doctor? What are the risks of this procedure? What are they going to do to me while I'm on the table?
YouTube is now providing many of these patients a little piece of mind.
After posting an article about Miami Childrens Hospital's use of videos on its website, we asked the following question on our Health Care Communication News LinkedIn page:
Does your hospital's website showcase videos?
While hospitals use their websites to showcase videos, many have also created YouTube channels for their hospitals.
For HCA Midwest Health System in Kansas City, Mo., videos are a way to promote the different branches within its hospital.
"We've spent the last two years producing promotional videos for several of our service lines," says Mike Ralston, director of Marketing and Public
Relations at Research Medical Center. "Several of them are embedded within our website and we've also created a YouTube channel for further promotion."
Although many hospitals use the videos to promote their brands, others have taken a different approach.
To ease the anxieties of patients, Alegent Health in Omaha, Neb. developed a unique angle for its YouTube channel.
"In the past 18 months, we have focused on physician (introduction) videos for our employed (doctors)," says Josh Di Lorenzo, the hospital's web marketing strategist.
Aside from using its YouTube channel to introduce staff to patients, Alegent Health uses this forum to explain to patients the process of some
"We have recently developed videos for a cardiology group designed to walk a patient through an upcoming procedure," Di Lorenzo says.
Is your hospital using a YouTube channel to share videos? What makes your YouTube channel unique compared to other hospitals?
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