Infographic: 8 steps to ‘tool-agnostic’ social media strategy
Jay Baer offers an easy-to-follow guide to develop your brand’s social strategy.
It’s tough to boil down a social media strategy into easily digestible
pieces. As we’ve seen in our strategy work, there’s no one-size-fits-all
solution for social media content strategy.
That said, everyone needs a jumping-off point. Enter Jay Baer’s
“tool-agnostic” approach to social media strategy. He breaks down his
method into eight parts:
1. Build an ark
2. Listen and compare
3. What’s the point?
4. Select success metrics
5. Analyze your audiences
6. What’s your one thing?
7. How will you be human?
8 Create a channel plan
It’s not exactly comprehensive, but if you’re a newbie to the process,
it’s certainly a great place to start. Learn more about how Baer
suggests approaching each of these steps in the infographic below:
Have metrics got you stumped. Learn how to create an internal measurement discipline when you join us in Chicago for our Health Care Social Media Summit for PR and Marketing Communicators
on July 23.
(via Convince & Convert