Grand Rounds aren’t just a great teaching tool. They are also great opportunity to create compelling web video content. A well-shot video can be used for
teaching purposes and also for web and social content that demonstrates thought leadership.
Of course, a video of Grand Rounds isn’t going to become the next viral video hit on YouTube, but it can add significant value to your social media
channels. Your core social audience—including employees, prospective patients and referring physicians—may enjoy (and share) the video.
The most important stage of the video production process is the planning stage, also known as “pre-production.” And the most important element of the
planning stage—known as a “location scout”—is simply visiting the location where the video will be filmed. In the case of Grand Rounds, the location will
usually be an auditorium or large conference room.
You should make an effort to conduct a location scout one week before the event. During the scout, you should be taking notes and asking questions.
The first thing you need to know is where you will be able to setup your camera:
- You want to be able to stand behind the audience, but still be able to get a close-up of the speaker. Depending on room size and the quality of your
video camera, the best location will usually be against the far wall or on the side wall.
- You want to be able to get a shot of the speaker and the screen that is showing their PowerPoint presentation.
Poor audio quality can ruin an otherwise good video. If the room has a soundboard, you need to find out if you can plug into their audio feed with an XLR
cable. In order to do this, you will need an XLR cable and a professional video camera with XLR audio inputs.
In the event that the room doesn’t have a soundboard, you will probably want to attach a wireless lapel or “lav” microphone to the speaker’s shirt or
Speaker information and storage media
After your location scout, you should ask for a written list of speakers that will be making presentations. This list will be invaluable when you have to
add titles for each speaker during the editing process.
You should also ask the event organizer for a copy of each speaker’s PowerPoint presentation. You will want to create images for each slide in the
presentation, so you can edit the slides into the video.
Finally, make sure you have more than enough videotapes or SD cards to record every speaker. There’s nothing worse than running out of tape/storage in the
middle of a presentation.
is the founder and creative director of
Harlem Line Media.
Ragan's new distance-learning site
houses the most comprehensive video training library for corporate communicators.