Imagine competing against 22 hospitals in a 25-mile radius. This is how one health care provider cut through the clutter.

The internet giant has decided it can safely assume the answer to some online search questions. How will this affect your optimization efforts?

The lines that have separated marketing, IT and patient care are becoming increasingly blurry. However, one thing is clear: Digital health care hinges on people and communication.    

These simple techniques will lay the foundation for clear messaging about long-term wellness.

Specific searches and shareable content can boost your hospital’s PR efforts. This infographic sheds light on consumer research and the importance of being specific in your marketing.

Health care faces a tremendous challenge in trying to educate people about insulin deficiencies related to diabetes.

Amazon requires Kindle self-publishers to be involved in all aspects of the process, but if you put in the time and effort, it can reap great rewards for your organization.

What’s going on outside of health care could inspire your brand.

Weight gain, hypertension, and focus problems are caused by excess sweets, and that’s just not fun.

Communicators looking for a burst of content can use these ideas as the wee ghosts and goblins venture out this weekend.

Paperwork and staffing shortages are frustrating for consumers, nurses and doctors. Here are some insights about how to improve patient relationships.    

Health Literacy Month is communicators’ chance to educate people in ways that can help them better function and respond to life events. Consider these examples.

Mobile makes up 65 percent of email interactions for Taylor Morrison. Most employees also watch company videos on their phones. What do these insights mean for reaching its staff?

Shrink large files, upgrade your hosting, and never self-host videos.

Some 300,000 people in the U.S. each year are diagnosed with the bacterial infection, which is spread primarily by ticks. Your messaging can help to educate the public.