Results for Articles:
Never mind squeamish experts and their stuffy terminology. Whether you're discussing consider organ donations or dirty diapers, straightforward language and graphics help.
9/20/2017 7:29:16 AM
Your website’s design matters just as much as content.
9/8/2017 7:30:23 AM
PR and marketing pros are reflecting how they work within the mandate’s parameters and still share fabulous patient stories.
8/31/2017 7:30:15 AM
Robotic prosthetics and mobile workstations developed with the help of electrical engineers have been integral to storytelling. Electronic underwear may be next.
8/30/2017 7:30:19 AM
Not all PR efforts will gain the notoriety of the ALS Ice Bucket Challenge. Don’t fret; here are a few campaigns that have garnered headlines, posts and big bucks.
8/22/2017 7:29:29 AM
Here’s a creative A-to-Z guide to share with physicians and other medical practitioners who treat children and adults.
7/25/2017 7:29:30 AM
Online scheduling, helpful kiosks and waiting room refreshments are part of the patient experience. Clinicians—and communicators—must remember the fundamentals.
7/24/2017 7:00:30 AM
Have them tell you stories that start with, ‘You wouldn’t believe what happened to me today.’
7/11/2017 7:28:18 AM
Father’s Day is around the corner. It’s a natural opportunity to remind men about healthful habits and age-appropriate screenings.
6/16/2017 7:30:26 AM
The pressure is on for communicators to collect and analyze patient data and workflows. What becomes of all this information, and how does it bolster community outreach?
6/12/2017 7:30:30 AM
Would you believe one of them is “Why are you prescribing this drug?”
6/2/2017 7:29:22 AM
Some 2.6 million teenagers use e-cigarettes, and without many marketing regulations in place, manufacturers have an advantage. It’s time for health care communicators to step up.
5/26/2017 7:30:30 AM
Satisfied patients aren’t the only people who can offer compelling testimonials that tout your brand.
5/24/2017 7:29:29 AM
Most consumers use social media to research prospective physicians before becoming a patient. Still, research finds only a small number of providers manage their digital presence.
5/23/2017 7:32:30 AM
Visuals are all the buzz these days. Here’s a template that can help marketers create a graphic that’s informative, eye-catching—and not so overwhelming.
5/4/2017 7:30:31 AM