Results for Articles:
Most consumers use social media to research prospective physicians before becoming a patient. Still, research finds only a small number of providers manage their digital presence.
5/23/2017 7:32:30 AM
Communicators at a nationally designated cancer center don’t mince words with their superbly crafted script, which balances science and soul.
5/18/2017 7:27:31 AM
Before they make crucial decisions, potential patients must trust a health care brand. To accomplish this, communicators and brand managers must know their audiences.
5/17/2017 7:28:23 AM
Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.
5/17/2017 5:26:34 AM
What role do communicators play when consumers lack knowledge and have endured substandard medical experiences?
5/15/2017 7:30:30 AM
You may know the symptoms of lousy branding, but what about the diagnosis and treatment? An assessment could be just what the doctor ordered.
5/12/2017 7:30:34 AM
Hackers are targeting wearables and personal fitness trackers that are linked to hospitals. What can providers do to minimize these cyberspace intrusions?
5/10/2017 7:29:53 AM
The web is where engagement begins. The result is a burgeoning demand for relevant content creation and distribution.
5/9/2017 7:30:26 AM
Visuals are all the buzz these days. Here’s a template that can help marketers create a graphic that’s informative, eye-catching—and not so overwhelming.
5/4/2017 7:30:31 AM
Communicators at Robert Wood Johnson University Hospital have created a short video to promote their app.
5/1/2017 7:30:30 AM
Laptops, cell phones and tablets are making it easier to stay connected to patients. Are you incorporating their use into your practice?
4/13/2017 7:04:16 AM
With the number of devices outnumbering people in the world, mobile marketing is no longer a trend—it’s a must. Here's why it is imperative to make this tactic a part of your marketing strategy.
4/11/2017 6:08:41 AM
From the ‘most wired’ hospitals to doctors who created a unique video console to calm kids before surgery, here’s a roundup of neat communication-based gadgets worthy of promoting.
4/10/2017 7:30:20 AM
Virtual health, 3D printing and data security are among the hot topics in the industry. How will these and other trends alter the work of communicators?
4/7/2017 7:30:30 AM
Several healthcare-associated infections are declining. Communicators play an important role in helping consumers advocate for what they need.
4/7/2017 7:29:34 AM