Results for Articles:
Most consumers use social media to research prospective physicians before becoming a patient. Still, research finds only a small number of providers manage their digital presence.
5/23/2017 7:32:30 AM
There is no substitute for earned media coverage, but you can reap some of its benefits with well-placed ads in the right publication. Here’s how.
5/23/2017 6:26:57 AM
A recent survey shows that Americans get conflicting information about what makes food salubrious. How can health care communicators and practitioners help consumers make proper choices?
5/22/2017 8:00:00 AM
Busy medical professionals and communicators must diligently and consistently polish their brand’s online presence.
5/22/2017 7:00:03 AM
PR pros who put down the phone, keep their emails brief, consider a publication’s readers and avoid attachments can win favor with journalists. Crafting an effective follow-up is crucial.
5/22/2017 6:16:02 AM
Two-thirds of adults in the U.S. are at an unhealthy weight. Patient education may need an overhaul.
5/19/2017 7:30:23 AM
Give your career a caffeine boost with this week’s featured job opening.
5/19/2017 6:40:38 AM
Want to find impressive game explosions? Curious about what IT skills offer opportunities for Jordanian women? Organizations’ news sites offer big journalism-style reporting.
5/19/2017 5:59:23 AM
Communicators at a nationally designated cancer center don’t mince words with their superbly crafted script, which balances science and soul.
5/18/2017 7:27:31 AM
You have a great client with a solid product or service, but as far as newsy events go—crickets. Fear not; here are promotion ideas that don’t rely on product rollouts or major initiatives.
5/18/2017 6:50:01 AM
Before they make crucial decisions, potential patients must trust a health care brand. To accomplish this, communicators and brand managers must know their audiences.
5/17/2017 7:28:23 AM
As trust in institutions collapses globally, experts offer tips for boosting confidence in your organization—and inspiring your workforce and customers alike.
5/17/2017 5:59:00 AM
Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.
5/17/2017 5:26:34 AM
Get the stats to help promote your organization’s resources targeting this growing medical issue.
5/16/2017 7:31:27 AM
Grabbing a coveted byline in Forbes, Huffington Post, Entrepreneur and more can be gold to PR pros, but it takes persistent effort and patience. Follow these secrets for getting in.
5/16/2017 6:14:39 AM