Say goodbye to writer's block; you now have something to jog your brain.
Obviously my examples are PR, marketing, or social media relations. But
you can easily turn these ideas into something for your industry,
niche, or particular interests.
Here are 10 shareable content ideas:
1. The manifesto. At the beginning of the year, there were lots of blog posts written about the three words
people were using to drive their success in 2012. While I didn't
write a blog post about it, I have "focus, delegation, and vision"
posted on the wall in front of me. You could easily get 500 words out of
2. The pop culture tie-in. I am terrible at this, but Molli Megasko is fantastic at it. She can tell you what's happening on "The
Bachelor" or with the Kardashian sisters and tie-in a PR lesson.
3. The debate. We often commiserate there isn't enough debate on the social Web, so why not create it? That's what Paul Sutton and I did last week when we debated Pinterest (I won). Giving
people the opportunity to see two sides of something works incredibly well.
4. The good. I have to admit I was a bit leery about
showcasing good PR case studies, but if it's researched and written
well, with some valuable lessons
professionals can use in their daily lives, it works well.
I tested this theory with how FedEx handled a customer service crisis
using video and it's our
third most popular blog post this month. That said, when I wrote about
Ocean Marketing being fired and how the new PR pro is handling the
business, it didn't rank in the top 10. My theory is it was an
overplayed story by then. So be timely.
5. The bad. It's no surprise the bad case studies are shared over and over and over again. The Papa John's and Boners BBQ case study
about how to handle
a PR crisis when employees go rogue is our second most popular blog
post. But when you write these types of case studies, do it in a way
valuable to the reader and doesn't attack the people involved. Attack
the idea, not the person.
6. The ugly. Let's be real. People like train wrecks.
If you can figure out how to write about one without attacking a person,
it's going to be pretty popular.
Using terms like "most hated" in headlines, for example, grabs attention
and makes people want to read and share.
7. The lists. Voila! Just like I'm doing today. Nate Riggs is the foremost expert on the blog lists. In fact, he did an entire webinar
for Spin Sucks Pro on the topic. People like
lists. They're easy to read, bookmark, and return to later. Make sure
you include the number of things in your list in the headline.
8. Freebies. Give stuff away! It might be a book a
friend has written, a collection of free eBooks available from other
bloggers, or your own eBook. John Falchetto does a nice job with this. Right on his homepage, there is a big orange box where you can
get several free things. People like free.
9. Ranked lists. This isn't something we do here
because, well, we don't want to hurt anyone's feelings. But this works
really well for other bloggers. In fact,
Forbes just released its
50 most influential social media professionals
and it was shared all over the world.
10. The "something of the year." Just like
People magazine does its sexiest man alive issue, you can do the same
for your niche. Maybe it's an app of the month or a productivity
tool like Michael Schechter did with his Perfect Computer
blog post. I do a book review
on the first Friday of every month and a blogger to follow on every
other Friday. There are lots of ideas for the something of the week,
Gini Dietrich is founder and CEO of
Arment Dietrich, Inc.
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