As 2018 comes to a close, marketing executives and influencers share their predictions for marketing success in the new year. Consider their insights when planning your strategy.

When you rely on a social media network to get your news out, an unexpected outage can ruin your campaign. Here’s how five companies made lemonade from digital lemons.

Do you have co-workers or clients who love to bend your ear on the telephone? Here are some tactics to bring these unproductive sessions to a close.

Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros.

The announcement comes amid mounting pressure and criticism to stop the growing danger of antibiotic resistance. The fast-food chain might push its competitors to adopt similar initiatives.

A new survey sheds light on journalists’ preferences, which include more social media—and a continuing distrust of PR professionals.

What would you do if you were a patient at your own hospital?

Damaging digital critiques—even when they’re false—can lead to audience distrust and negatively impact your bottom line. This guide can help you navigate such instances.

A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019.

What are the worst—and best—jobs of 2018? Find out, and then check out our roundup of current job openings.

Nearly 40 percent of adults in the U.S. care for children and an aging parent. Providers can offer ways to keep this group healthy as they manage daily burdens.   

Not every independent industry veteran shares the feeling, but more than enough eschew the title to give you pause before mistakenly offering an insult to a colleague.

Your online efforts are more important than ever as brand managers compete for SEO rankings and protect precarious reputations. Here are some techniques you shouldn’t ignore.

Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you got a ‘no,’ look in the mirror.

There’s no reason to give up on your PR efforts during the most wonderful time of the year.