Clear, succinct, empathetic language is vital for those in this arena. Special handling is called for when medical advisories conflict, as in the case of flu shots for pregnant women. What, then?

The platform isn’t just for younger audiences. An expert blogger and author on the subject shares secrets that can help PR and marketing pros take advantage of opportunities.

Harried communicators may be among those who lack the recommended amount of slumber. Let’s educate patients—and heed the advice for ourselves.

Images are an integral part of brand manager’s success, and can better attract consumer’s attention. These infographics highlight the struggle to craft it, along with the payout.

Mastering these ancillary skills, technologies and disciplines can make you a more desirable—and hirable—communications authority.

The Broadway smash hit depicts what happens when a story gets out of hand—and how fast online platforms can spread falsehoods. Here’s what communicators can glean from it.

Getting positive traction online doesn’t happen by accident. Follow this sound advice to craft a smarter digital strategy.

The Bay Area health care organization has expanded on an internal program and research to create connections within the communities they serve and beyond.

A print or online mention will vanish into the ether unless you actively share the piece, show gratitude and continue promoting it. Here’s how to make the most of your big score.

The latest edition of the AP Stylebook includes a chapter on data journalism. Aside from that, several new entries can help tighten your writing.

Father’s Day is around the corner. It’s a natural opportunity to remind men about healthful habits and age-appropriate screenings.

Mastering these ancillary skills, technologies and disciplines can make you a more desirable—and hirable—communications authority.

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.

When you seek coverage for your organization or, especially, for a product launch, these subtleties can make or break your scoring placement in front of your coveted target audience.

The pressure is on for communicators to collect and analyze patient data and workflows. What becomes of all this information, and how does it bolster community outreach?