Everyone shoots video these days, but few do it well. Here are a few common yet avoidable mistakes that can undermine your best intentions.

Seasoned reporters, aspiring authors and new novelists alike will find tips, encouragement and useful information in these 10 programs.

Never mind squeamish experts and their stuffy terminology. Whether you're discussing consider organ donations or dirty diapers, straightforward language and graphics help.

Sending messages to consumers’ inboxes can be an effective way to grab their attention and boost both leads and sales. Hone your next effort with the best practices in this infographic.

If you want your corporate PR copy to sound riddled with jargon, sprinkle these terms throughout your writing.

On LinkedIn, the lines between personal and professional posts are often blurred. What should you avoid posting in order to protect your personal brand? Consider these insights.

A routine public service announcement urging women to get screened for breast cancer has taken on a life of its own. The story has raised awareness in ways few could have imagined.    

Take your career to the gridiron with this week’s featured job: NFL Media seeks an integrated marketing manager. Plus, a roundup of open positions.

For messaging success, make your donors feel heroic, keep it uplifting and show tangible proof of your results.

This large demographic craves fresh, personalized, interactive experiences that connect the digital and physical worlds they live in.

All signs point to a surge of Facebook Messenger ads and video, as well as short-lived content.

Effective communication doesn’t just inform. It should change behavior. Look for change opportunities in every email, blog post or video you create.

These communications and marketing teams elevated health care brands with creative strategies.  

The company launched contests with large cash prizes for people who can either come up with a sweetener or who share innovative ways of naturally sweeten foods and beverages.

The credit bureau’s chief called the huge leak ‘disappointing’ and said he considers the company ‘a leader in managing and protecting data.’ However, its crisis response suggests otherwise.