7 essential email marketing tactics
Sending messages to consumers’ inboxes can be an effective way to grab their attention and boost both leads and sales. Hone your next effort with the best practices in this infographic.
By Kevin Allen | Posted: September 19, 2017
For all the amazing new marketing tools that have been called “the next big thing,” there remains one that consistently delivers spectacular return on investment.
Email marketing has risen to the top over the past several years.
A recent Campaign Monitor study found that for every dollar spent on an email marketing campaign, the average return on investment is $44. However, achieving that level (or higher) of ROI requires marketers to follow a set of proven best practices.
[RELATED: Learn how to create content that makes a difference to your bottom line at the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company .]
An infographic by MageMail outlines seven essential tactics for email marketing success:
1. A solid strategy that lays out clear goals and a path to achieve them.
2. A list of promising leads and a captive, interested audience.
3. Personalized messages that do more than call out the recipient’s first name.
4. Compelling content that interest consumers enough to open your marketing email.
5. Mobile-friendly emails.
6. Perfect timing.
7. A/B testing to see which messages resonate.
For more on these and other tips for optimizing your email marketing campaigns, check out MageMail’s infographic below:
