A health care branding checkup

You may know the symptoms of lousy branding, but what about the diagnosis and treatment? An assessment could be just what the doctor ordered.

Blue, green and white are calming and nurturing colors commonly associated with health care.

The summer months may be a good time to critique your hospital’s branding and determine whether your logo needs updating. This infographic offers often-overlooked insights about designs.

For example, insignias are difficult for consumers to digest when they:

  • Blend in with surroundings, a.k.a. Camouflage Syndrome

  • Puzzle viewers with ineffective fonts and styles

  • Have complex messaging

Take a look:

(View a larger image) Medical_branding_checkup

(Image via)


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