Blue, green and white are calming and nurturing colors commonly associated with health care.
The summer months may be a good time to critique your hospital’s branding and determine whether your logo needs updating. This infographic offers often-overlooked insights about designs.
For example, insignias are difficult for consumers to digest when they:
Blend in with surroundings, a.k.a. Camouflage Syndrome
Puzzle viewers with ineffective fonts and styles
Have complex messaging
Take a look: