Announcing finalists for the 2013 Health Care PR and Marketing Awards!

These companies are raising the bar on health care communication.

Health care communicators: You’ve done it again!

Last year’s awards opened our eyes to some of the best health care marketing and PR work being done by organizations big and small. (And let us tell you, the little guys sure give the big guys a run for their money.)

This year was no different.

There’s so much exciting and creative work going on in health care right now. Thank you for telling us about what you’re doing. With so many great entries, we formed new categories to make sure everyone got the recognition they deserved.

We are happy to present to you the list of finalists for Ragan’s 2013 Health Care PR and Marketing Awards.

This list of finalists will now be reviewed, and the judges will select their winning entries in each category. The winners will be announced with a Special Edition of Health Care Communication News in late August.

The entire staff of Ragan Communications would like to thank all those that submitted their work for review. We truly appreciate your participation and hope to see more of your work in upcoming programs.

To the finalist list below, congratulations and best of luck in the final round!


Best Fitness or Health Campaign – External/Public

  • American Academy of Orthopaedic Surgeons, “A Nation in Motion”
  • CRT/tanaka for the Partnership at, “The Medicine Abuse Project: Preventing Half a Million Teens from Abusing Medicine by 2017”
  • Healthways SilverSneakers Fitness Program, “SilverSneakers” Fitness Program Spotlights Fitness Success with Swanson Inspiration Awards
  • Kowa Pharmaceuticals America, Inc. and Eli Lilly and Company with Makovsky, “USAGE Survey: Taking on America’s Number One Killer”
  • Russell Herder for the Partners in Prevention Program at the Lillehei Heart Institute, University of Minnesota, “Ask About Aspirin”
  • University of Colorado Health, “March MAN-ness,” Men’s Health Month

Best Fitness or Health Campaign – Internal

  • Children’s Hospital Colorado, “Healthy Hospital” Initiative
  • Health to You (H2U), “H2U Rock Your Walk”
  • Optum, Member Marketing, “To Sir With Love”

Best Response to a Crisis

  • Brigham and Woman’s Hospital, 2013 Boston Marathon Response
  • Children’s Hospital Colorado, Response to the Aurora Theatre Shooting
  • Kilmer Kilmer Marshall Duran for Lovelace, “Healthlink”
  • NYU Langone Medical Center, Response to Unprecedented Natural Disaster in NYC

RELATED: Hear about the best ways to deal with a social media crisis. Join Ragan and Mayo as we pair up for our 5th Annual Health Care Social Media Summit.

Best Social Media Campaign

  • Alere Inc.
  • Arnold Palmer Hospital for Children, Live Heart Surgery Coverage
  • DaVita, Kidney Awareness
  • Mayo Clinic Public Affairs for the Center for Social Media, “Patient Stories”
  • NewYork-Presbyterian Hospital, “Make That Call”
  • SHIFT Communications for HIMSS/National Health IT Week, “Shaping the Health Technology Debate”

Best TV Advertising Campaign

  • Doner Advertising for OhioHealth, Connectivity Campaign
  • Franklin Street Marketing for St. Mary’s Medical Center, Cardiac Campaign
  • Smith & Jones for Ellis Medicine, 2013 Doctor TV Spots


Best Blog – Health Care Other

  • Blue Cross Blue Shield North Carolina, “Town Square”
  • Compass Professional Health Services, Compass Healthcare Consumerism Blog
  • Group SJR for Xerox, “HealthBiz Decoded”
  • Klick Health, “Digital RX”
  • Motorola Solutions

Best Blog – Hospital

  • Kaiser Permanente, “Kaiser Permanente Care Stories”
  • Magee Rehabilitation Hospital, “believe@Magee”
  • Mayo Clinic for the Department of Public Affairs
  • MultiCare Health System
  • Seattle Children’s Hospital, “On the Pulse”
  • The University of Texas MD Anderson Cancer Center, “Cancerwise”
  • Winnie Palmer Hospital for Women & Babies, “According to Winnie”

Best Infographic

  • American Heart Association, “Heart Attack vs. Cardiac Arrest”
  • BBK Worldwide
  • Environics Communications for Genetic Alliance, Baby’s First Test, “New Born Screening: Get The Facts”
  • Jones Lang LaSalle
  • JWT INSIDE for the Department of Veterans Affairs, Nurses Week Infographic
  • MassMedia Corporate Communications for HealthCare Partners Nevada, HealthCare Partners Nevada Nutrition Infographic

Best Interview Video

  • Adventist HealthCare, “From Stroke to Slopes”
  • Dental Associates, “Open Wide” Internal Video Series
  • Jones Lang LaSalle
  • Passages Hospice, “Walking With You Dialogues”
  • Springfield Clinic, “Made of ‘Pink Steel’: Survivor Stories”
  • The Nebraska Medical Center

Best Marketing Video

  • Arnold Palmer Hospital for Children, “Chloe’s Wedding Day”
  • Baylor Hamilton Heart and Vascular Hospital, “Return to Work Lab: A Firefighter’s Story”
  • BetterThanFiction Productions for the Hospital for Special Surgery, “HSS 150”
  • Blanchard Valley Health System
  • Dayton Children’s Hospital, “The World of Hope”
  • JayRay Ads & PR for Overlake Medical Center, “A Letter to Overlake”
  • NYU Langone Medical Center, “Tribute to Heroes”

Best Mobile App

  • Etelu, MediLocator App
  • Kaiser Permanente, KP App
  • The Optera Group for Medtronic ST Neurosurgery, Medtronic iNS iPad Application

Best Use of QR Codes

  • Dental Associates, Iron Block Building Banner
  • Healthyroads for ExxonMobil
  • Kaiser Permanente, “Code Walk/Every Body Walk!”

Best Website – Brand Journalism Site

  • Advocate Health Care
  • Group SJR for Xerox, “HealthBiz Decoded”

Best Website – Health System/Medical Group

  • Midwestern University
  • Nemours
  • Springfield Clinic

Best Website – Pharma/Health Care Other

  • 360 Public Relations for Thompson Brands, “Crave Your Calcium with”
  • Daniella Koren Inc. (DKI) for Astellas Pharma US, “Mind Your Heart”
  • Klick Health for Acorda Therapeutics, Inc., AMPYRA Consumer Site
  • Klick Health for Reckitt Benckiser Pharmaceuticals, Inc., “Turn to Help”
  • Klick Health for Takeda Pharmaceuticals U.S.A., Inc., AMITIZA Consumer Site

Best Website – Specialized Care

  • Baylor Health Care System, Dallas
  • Children’s Hospital & Research Center Oakland
  • Coates Kokes for Adventist Medical Center, “Northwest Regional Heart Center website”
  • Nexus


Best Design of a Publication

  • Fahlgren Mortine for St. Elizabeth Healthcare, St. Elizabeth Healthcare “Report to the Community”
  • NYU Langone Medical Center
  • Robert Wood Johnson University Hospital for the Gamma Knife Center
  • The Children’s Hospital of Philadelphia Foundation

Best Electronic Publication

  • 360 Public Relations for Thompson Brands, “Crave Your Calcium with”
  • Baystate Health, 2012 Annual Report
  • DaVita HealthCare Partners Inc, “Stories of the DaVita Village”

Best Feature Article in a Publication

  • Blanchard Valley Health System
  • Broward Health, Broward Health Magazine”
  • MultiCare Health System
  • Torrance Memorial Medical Center, “A Graceful Exit: Torrance Memorial Hospice Grants Peace for Patients”

Best Print Publication

  • Health to You (H2U), H2U magazine
  • Jet Marketing, LLC for the Cheyenne Regional Medical Center Foundation, Advancement magazine
  • Kaiser Permanente
  • Karen Moeller Design for University of Michigan Comprehensive Cancer Center, Thrive magazine
  • NYU Langone Medical Center, Team Science – 2012 Research Report
  • The Children’s Hospital of Philadelphia Foundation


Best Use of Facebook

  • CRT/tanaka for the Children’s Hospital of Richmond at VCU, “Love With All Your Heart”
  • Digital Influence Group for Harvard Pilgrim Health Care
  • MultiCare Health System
  • Texas Health Resources, “Telling Our Story Through Facebook: the launch of Texas Health Alliance”
  • The Nebraska Medical Center
  • University of Missouri Health Care, University Hospital Expansion

Best Use of Social Media

  • American Specialty Health Incorporated, Silver&Fit Program YouTube Page and Video Contest
  • Spectrum Health, BMT Google+ Hangout
  • University of Colorado Health, “March MAN-ness,” Men’s Health Month
  • WCG for Qualcomm Life, The Wireless Walking Challenge


Best Health Care PR/Marketing Agency

  • American Academy of Orthopaedic Surgeons
  • Era Ogilvy Public Relations for Philips Healthcare
  • Franklin Street Marketing for HCA Virginia
  • Media Source
  • Paul Werth Associates for Ellipse Technologies, Inc.

Best Hospital PR/Marketing Team

  • Blanchard Valley Health System
  • Dayton Children’s Hospital
  • MultiCare Health System
  • Rex Healthcare
  • UC Health


Health Care PR and Marketing Campaign of the Year – Small Budget

  • Bernard Hodes Group for Carolinas HealthCare System
  • CD&M Communications for Mid Coast Hospital, Brand Reintroduction
  • Dental Associates, Children’s Dental Health Month
  • Jones Lang LaSalle
  • PACE Advertising Agency for Robert Wood Johnson University Hospital
  • Quintiles, “Quintiles Celebrates International Clinical Trials Day”
  • Roche, “Salty Kissing Disease – Love in a Gesture”
  • University of Colorado Health, “March MAN-ness,” Men’s Health Month

Health Care PR and Marketing Campaign of the Year – Medium Budget

  • AltaMed Health Services, “Sin Vergüenza (Without Shame)” – World AIDS Day Campaign 2012-2013
  • Baylor Health Care System, “Dallas Hope”
  • Dayton Children’s Hospital
  • MSCOMM for MSD (MERCK SHARP & DOHME), “Hepatitis C: I know and I protect myself. What about you? ”
  • MSL Group for UPS, 2012 “UPS Pain in the (Supply) Chain” Healthcare Survey: Integrated Communications Campaign
  • OrthoIndy Marketing Department, “My Scar Means”
  • Zizzo Group for Continuum Health Partners, “Live Well New York”

Health Care PR and Marketing Campaign of the Year – Large Budget

  • American Academy of Orthopaedic Surgeons, “A Nation in Motion”
  • Chemistry for UPMC Health Plans
  • Johns Hopkins Medicine
  • Ketchum for the Office of the National Coordinator for Health Information Technology, U.S. Department of Health and Human Services, “Putting the I in Health IT”
  • Klick Health and Ogilvy CommonHealth for Reckitt Benckiser Pharmaceuticals, Inc.


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