Congratulations to the winners of Ragan’s 2018 Health Care PR & Marketing Awards.

Ragan’s 2018 Health Care PR & Marketing Awards winners are true innovators in the communications industry. They told stories about their communities, current events and more using traditional and emerging channels.  Read on to learn more about this year’s winners and congratulate them on their impressive accomplishment.

Campaigns

Honorable Mentions

  • Pregnant Women: The Lost, Last and Least of America’s Opioid Epidemic, Riley Children's Health
  • The Cancer No One Talks About—R&J Promotes Monmouth Medical Center’s Colorectal Cancer Services, R&J Strategic Communications

Internal Communications

WINNER

Honorable Mentions

  • Medical Staff Update, UC San Diego Health
  • Rounding with John, Beaumont Health
  • Breaking Through the Noise: Advocate’s Internal Communications Strategy, Advocate Health Care
  • Bringing Employees on the Campus Transformation Journey, NYU Langone Health

Marketing Campaign

WINNER

Honorable Mentions

  • STL Mom Docs, The Richardson Group with St. Louis Children's Hospital
  • Occupancy Push, Braemar Presbyterian Care
  • Women Wisdom Wellness, Premier Health
  • Fremont Health Delivers Multichannel Results with CRM Technology, Influence Health and Fremont Health
  • Trinity Partners Breaks Down What the Most Expensive Drugs Have in Common, PAN Communications and Trinity Partners
  • Hospital Network Improves its Own Health by Promoting Employee Vaccination Process, Immuware™ by Carminati Consulting and Sinai Health System

Honorable Mentions

  • Cancer Screen Week, Weber Shandwick
  • New Relief for Knee Pain: A Clinical Trial Recruitment Campaign, Merryman Communications and Active Implants
  • Moonbeams for Sweet Dreams, Beaumont Health
  • Covered California Health Insurance Enrollment, AltaMed Health Services
  • Medela Launches Sonata™ Nationwide and Redefines the Breast Pump, Medela
  • Predicting Health Care's Future, Providence St. Joseph Health

Social Media Campaign

WINNER

Honorable Mention

  • Mayo Clinic: Life-Changing, J. Walter Thompson INSIDE

Media

Honorable Mentions

  • Highlighting the Ills of Sick Care Data via Contributed Content, SHIFT Communications, Welltok
  • Tough Like Tim, Beaumont Health
  • Fitness Power Couple, MXM Part of Accenture Interactive

Honorable Mentions

  • To Your Health, Providence St. Joseph Health
  • Choose Work! Blog, MAXIMUS and Social Security Administration
  • Premier Health Now, Premier Health
  • Influence Health Blog, Influence Health
  • Compass Navigating Healthcare Blog, Compass Professional Health Services

Content Marketing and Brand Journalism

WINNER

Honorable Mentions

  • Making the Health Care System Work, Health Care Service Corporation
  • Telling the Michigan Story with Content Marketing and Brand Journalism, Manifest
  • Content Marketing and Brand Journalism, Premier Health
  • Health Beat, Spectrum Health
  • health news, Advocate Health Care

Honorable Mentions

  • VSP EnVision Digital Newsletter, VSP Vision Care
  • Health Beat, Spectrum Health
  • Reaching New Heights: A 5-Year Progress Report, Englewood Hospital and Medical Center

Patient-Focused Content

WINNER

Honorable Mentions

  • Raising Awareness of Heart Disease in Children through UGC Social Media Campaign, Advocate Health Care
  • Ticket to Work Success Stories, MAXIMUS and Social Security Administration
  • Bariatric/Cardiac Campaign Patient Videos, Ellis Medicine and Smith & Jones
  • Amazing Things, NewYork-Presbyterian

Honorable Mentions

  • Forward Magazine, Fox Chase Cancer Center
  • NEXTSTEP 2017 Publication, Agency for Integrated Care
  • Thrive, University of Michigan Comprehensive Cancer Center

Honorable Mentions

  • How to Use AzaSite, Crisp and Akorn Pharmaceuticals
  • U.S. Department of Veterans Affairs: Make the Difference, J. Walter Thompson INSIDE and U.S. Department of Veterans Affairs
  • Weight Control Services Videos, Beaumont Health
  • Virtual Tours, Beaumont Health
  • Medline—Your Logistics Partner, Happy Folk and Medline
  • Hurricane Harvey, VSP Global

Website Launch or Re-Launch

WINNER

Honorable Mentions

  • Compass Navigating Healthcare Website Relaunch, Compass Professional Health Services
  • Website Redesign, Essentia Health and Geonetric
  • CSL Global Website Relaunch, CSL Behring

Grand Prize

Grand Prize: Health Care PR and Marketing Agency of the Year

WINNER

Honorable Mentions

  • ARPR
  • Tonic Life Communications
  • Ruder Finn

Grand Prize: Health Care PR and Marketing Campaign of the Year

WINNER

Honorable Mentions

  • Women Wisdom Wellness, Premier Health
  • Transplant 360 Campaign, NewYork-Presbyterian
  • Disaster Relief for Dialysis Patients, American Kidney Fund