Communicators can help with ‘return on prevention’

PR and marketing pros hear plenty about return on investment. Health care professionals must promote ROP to encourage wellness programs that can save lives.

An investment in prevention may sound like a mouthful, but it’s a mantra that communicators must embrace.

Each year, nearly 260,000 Americans succumb to preventable chronic diseases. Studies have shown that investments in community-based prevention programs help improve health outcomes. In addition, millions of dollars can be saved when the number of costly treatments is reduced.

An infographic from Adventist University of Health Sciences in Florida breaks down the top five causes of preventable deaths in the U.S. They are:

  • Heart disease

  • Cancer

  • Chronic lower respiratory ailments

  • Accidents

  • Stroke

Preventative care and regular testing for these common conditions can save lives. Take a look at the infographic. How can your organization help reduce some of these numbers and maybe save lives?

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