Finalists named in Ragan’s 2014 Health Care PR and Marketing Awards

See which hospitals, health care-related organizations and communication agencies are one step closer to being named winners in this year’s awards.

This year, again, we asked to see the incredible marketing and PR work you’re doing in the health care industry.

This year, again, we were fascinated by the marketing and PR expertise and execution displayed by the entrants in the 2014 Health Care PR and Marketing Awards.

We saw many examples of how our entrants invest in their communities, help people live healthy lives and create campaigns that share their organizations’ powerful stories. Our judges pored over the blogs, infographics, videos, and websites to find the ones that stood out.

They have made their decisions. Now, the judges will examine our finalists one more time, and we will announce the category winners with a Special Edition of Health Care Communication News in August.

To everyone who entered this year’s Health Care PR and Marketing Awards, we thank you for sharing your outstanding work. We look forward to announcing the work of our winners.

Everyone here at Ragan Communications thanks you all for your hard work. Congratulations to our finalists below and best of luck in the next round!


Best Community Outreach

Coyne Public Relations for Humana Inc., Humana Deploys Mobile Tour to Assist Uninsured Mississippians

Devahasdin PR for Bethanie, Celebrating 60 years!

Health Care Service Corporation, Be Covered Campaign

Kaiser Permanente, City Walk

Molina Healthcare

Seiden Advertising for Health Quest, Donate Life Week

Spectrum Health, Brain Injury Awareness Month

Best Fitness or Health Campaign – External

Baptist Health South Florida, Baptist Health Goes Pink

Booz Allen Hamilton for Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE), Real Warriors Campaign

City of Hope / Communications, Foothill Fitness Challenge

Healthways SilverSneakers® Fitness, Richard L. Swanson Inspiration Award Honors Health Transformations

Kaiser Permanente, The Walking Revolution

Molina Healthcare

Best Fitness or Health Campaign – Internal

BJC HealthCare, BJC Wellness Scholarships

Health Sciences North/Horizon Santé-Nord

Quintiles, “Follow The Leader” fitness challenge

VHA National Center for Health Promotion and Disease Prevention, Healthy Living Messages – Whiteboard Video Campaign

Best Marketing Campaign

Aflac with Big Fuel, First Born and Hill+Knowlton Strategies, Health Care Reform Essentials: Aflac Supports the Small Business Owner in the New Health Care Reality

America’s Essential Hospitals, A Picture Perfect Brand Launch

Baptist Health South Florida, Doctors Hospital “Misses You” Campaign

GMMB for Washington Health Benefit Exchange, Washington Healthplanfinder

Kaiser Permanente Colorado / Intelligent Demand for Kaiser Permanente Colorado, KPCO Brand Activation + Lead Nurture Program

O’Brien Advertising for Banner Health, What’s Your Heart Age?

OMAC Agency for Santiam Hospital, Santiam Women’s Clinic Promotion

Best PR Campaign

City of Hope, 2014 Rose Parade: Turning Hope and Dreams into Reality

CooperKatz for The Alliance to Advance Patient Nutrition, A Long Overlooked Healthcare Issue: Hospital Malnutrition

Health Sciences North/Horizon Santé-Nord

MediaSource for The Ohio State University Wexner Medical Center, SAGE Test Launch

Quintiles, Perspectives on Rare Diseases

Ruder Finn for Novartis Vaccines, Protecting Our Tomorrows: Portraits of Meningococcal Disease

Best TV Advertising Campaign

ab+c Creative Intelligence for MedStar Health, MedStar Health Brand Campaign

Christie Clinic, TV Branding Commercials

Robert Wood Johnson University Hospital, Being the Best Means

Rumor Advertising for University of Utah Health Care, Stroke TV


Best Article

City of Hope, “When a Child has Cancer – The Wolfrank Family”

Leading Brands for Mafraq Hospital, “Giant Omphalocele Repair”

SHIFT Communications for VentureHealth, “The Prolific Innovator: Mir Imran”

Siemens Healthcare, “To Cut Health Costs, Focus on the First 15 Minutes of Care”

Torrance Memorial Medical Center, “A Ghost in the Genes: A Mammogram and Genetic Screening Require Vivienne Kimmel and Her Sisters to Make Tough Medical Choices”

University of Utah Health Sciences Office of Public Affairs, “University of Utah doctor performs historic first procedure using new technique of retrograde gene therapy on a human heart”

Best Blog

Boston Children’s Hospital, Pediatric Hospital Blog

City of Hope, Breakthroughs blog

Dayton Children’s Hospital, Dr. Mom Squad Blog

MultiCare Health System, MultiCare Vitals Blog

Novant Health, Carl’s Corner: A CEO Blog

University of Utah Health Care, HealthFeed

Best Electronic Publication

Baystate Health, Baystate Health Annual Report 2013

Optum, Moneyball Analytics eBook

UNC School of Medicine, UNC Hospitals, UNC Faculty Physicians, Vital Signs and Employee News Online

VSP® Vision Care, VSP EnVision Newsletter

Best Infographic

Cardinal Health, GenerationRx infographic

Chemistry Communications for UPMC Health Plan, A New Day in Health Care

City of Hope / Communications, “What’s in cigarette smoke?” infographic

Health Sciences North/Horizon Santé-Nord

Makovsky Health for The BMJ, Shaken, Not Stirred: Visualizing Scientific Data

Spectrum Health System, Brain Injury Awareness Month

Tennant Company, Clean Across Healthcare

Best Interview Video

Boston Children’s Hospital / Beryllium Pictures, Cardiac Caregiver: Christopher, Baird, MD – Boston Children’s Hospital

City of Hope, City of Hope Rose Parade video

Mayo Clinic for Center for Individualized Medicine, Patient vignettes

Mayo Clinic Public Affairs for Mayo Clinic, Center for Individualized Medicine

Rush Powers Media for Rush University Medical Center, Find-a-Doctor Video Profile Project

The Nebraska Medical Center, In the Bubble

Viverae, Inc., Viverae at 10

Best Marketing Video

Arnold Palmer Hospital for Children, Arnold Palmer Saves Christmas

Arnold Palmer Hospital for Children, We Love Isaiah

City of Hope / Communications, Follow the Blood (From Donation to Transfusion) video

NYU Langone Medical Center, Born in the Storm

Optum, Steward Health Care System Leverages Analytics to Turn Risk into Results

University of Utah Health Care, Earthquake Preparedness

Best Mobile App

BBK Worldwide

Customized Communication, The Gift of Motherhood

Etelu, MediLocator – Way Finding/Patient Enhancement App

Eveo for Jenna Mons, VP of Marketing and Communications, ALPHAEON, ShoutMDTM Physician Crowd Intelligence Platform

MobileSmith for Wake Forest Baptist Health, Comprehensive Cancer Center

Purple Forge Corp for Norfolk General Hospital, Community Engagement & Improved Access to Care

Republic Media for Banner Children’s, Total Kid iPad App

Best Print Publication

Baptist Health South Florida, The Art of Nursing

Barbara Ann Karmanos Cancer Institute, Karmanos Hope magazine

City of Hope, City News – A Semi-Annual Publication of City of Hope – Winter 2013

Karen Moeller Design, Edda Photography for University of Michigan Comprehensive Cancer Center, Thrive Magazine

Leading Brands for Mafraq Hospital, Practice

Midwest Palliative & Hospice CareCenter

Best Publication Design

City of Hope, City News: Research Treatment Cures

Heritage Enterprises, Healtherapy – Second Edition

Leading Brands for Mafraq Hospital, Tabibi

Best Use of Social Media

Boston Children’s Hospital, Heart Month 2014

BrightWhistle for Piedmont Healthcare, Using Facebook’s News Feed to Communicate with Existing and Prospective Patients

Chandler Chicco Agency for Novartis Pharmaceuticals Corporation, CFurther: Planning for College and Beyond Webcast

City of Hope, City of Hope Social Media Program

Scripps Health, Scripps Health Social Media Success 2013

Summa Health System, New Year, New You!

The University of Texas MD Anderson Cancer Center, MD Anderson Facebook page

Best Website

America’s Essential Hospitals, Aligning Web Presence with Brand

Hanson Dodge Creative for Standard Process, Cultivate by Standard Process Website

Klick Health for Astellas Pharma US, Inc., Myrbetriq DTC campaign integration with innovative digital assets

Optum, CMOspark!

St. Vincent Charity Medical Center for Wendy Hoke, St. Vincent Charity Medical Center website redesign

The Hospital & Healthsystem Association of Pennsylvania, HAP Website Redesign

Midwest Palliative & Hospice CareCenter


Best Health Care Agency

AMF Media Group for Alameda Health System, A New Day in Health

Boyden & Youngblutt Advertising and Marketing

JPA Health Communications

MediaSource, MediaSource Brand Journalism Approach to PR

Best Health Care Communications Team

Blanchard Valley Health System

MultiCare Health System

Grand Prize

Health Care PR and Marketing Campaign of the Year

HY Connect for Indiana University Health, I Am Stronger Campaign

Kaiser Permanente, City Walk

North Shore-LIJ Health System for Public Relations/Studios, Focus onHealth TV Show

Novant Health with Prophet, Novant Health Brand

NYU Langone Medical Center – Office of Communications, NYU Langone Medical Center Successfully Plans for Media Coverage of the Anniversary of Hurricane Sandy

WageWorks, WageWorks Puts People First in Open Enrollment


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