Help patients understand the important aspects of flatulence

Passing gas and other bodily functions might be awkward topics for patients to discuss with providers. This infographic can help, and it reminds communicators it’s OK to lighten up sometimes.    

Having fun with flatulence.

Marketing pros at Cleveland Clinic have taken a lighthearted yet informative approach to the oft-embarrassing topics of passing gas and burping.

The language, tone and images on this infographic are clearly not as serious as other patient education resources that hospitals and providers typically share. However, the material contains important context and statistics on the subject. For example:

  • Most people pass gas from 14 to 23 times a day.

  • Stomach gas is usually the result of having swallowed air.

  • There is no connection between audible flatulence and odor (the “silent but deadly” factor).

Are there topics like this one that you can cover in a professional yet lighthearted way? Take a look:

(View a larger image) Flatulence_burping (Image via )


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