How to navigate 5 areas of patient communication

Health care communicators must be compliant in more than just HIPAA laws.

Medical marketing and PR pros pride themselves on knowing—and adhering to—federal mandates around patient privacy.

However, there are additional compliance standards that govern the industry. The Federal Trade Commission and U.S. Food and Drug Administration are two entities that manage regulations affecting patient communication.

 

 

Melanie Matthews writes on Healthcare Intelligence Network :

The infographic touches on all points of patient communication—from digital advertising and marketing to scheduling appointments and patient reminders—to help practices protect patient information and stay compliant.

The infographic from Response Mine addresses:

  • Social and online engagement
  • Patient nurturing
  • Digital marketing
  • Data mining

Take a look. Do you have some catching up to do?

(View a larger image)

Patient-Communication-Compliance-Infographic-updated-image-dec-2016-smaller

(Image via )

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