Marketwave, a Dallas-area marketing agency, developed an infographic that speaks to one hotly discussed health care marketing topic: health literacy.
You’ll find out how health literacy impacts four main groups (insurers, employers, providers and consumers) – and a huge part of that is driven by digital communication.
Here are some key facts:
- 9 out of 10 adults have difficulty using health information.
- Improved health literacy reduces cost by 5.3 percent and hospital admissions by 12.5 percent.
- For every $1 an employer spends on wellness programs, they reduce medical costs by $3.27 and absenteeism costs by $2.73.