Infographic: Are your patients health literate?

Make it easier for patients to understand health information.

Marketwave, a Dallas-area marketing agency, developed an infographic that speaks to one hotly discussed health care marketing topic: health literacy.

You’ll find out how health literacy impacts four main groups (insurers, employers, providers and consumers) – and a huge part of that is driven by digital communication.

Here are some key facts:

  • 9 out of 10 adults have difficulty using health information.
  • Improved health literacy reduces cost by 5.3 percent and hospital admissions by 12.5 percent.
  • For every $1 an employer spends on wellness programs, they reduce medical costs by $3.27 and absenteeism costs by $2.73.


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