After a spate of suicides from such prominent people as Anthony Bourdain and Kate Spade, the conversation on depression is top of mind for many health care communicators.
In upcoming campaigns or blog posts about depression, consider messaging that addresses a nonpharmaceutical approach to treating this mental illness.
An infographic produced by agency Nowsourcing emphasizes nonmedical treatments, such as aerobic exercise and yoga, using easy-to-follow graphics and statistics. The infographic mixes scientific studies with data visualization about depression to communicate the effectiveness of exercise. It also balances technical explanations with visually-pleasing graphs and images.
Like the infographic, you can target messages to a broad audience, addressing victims of major depression, stroke survivors living with depression and others.
Here are a few highlights:
- One in 10 Americans takes an antidepressant medication.
- Daily aerobic exercise is especially helpful to depression victims.
- Half of women who participated in a yoga class twice a week for two months saw a significant drop in depression levels.
- Sixty-five percent of participants in three groups—one which treated depression with only exercise, one which treated depression with medications, and one that used both––reduced their major depression regardless of which treatment was used.
- Exercise of any intensity for 20-30 minutes can help stave off the effects of depression––especially if it’s in the sunshine.