Savvy marketers and communicators know Instagram Stories are wildly popular.
Around 300 million users look at Instagram Stories every day—and with an average of 28 minutes spent per day, there’s a significant opportunity for brand managers to grab new audiences on the platform.
However, brands are not a social media user’s best friend. Your organization should approach social media in a different way—and the kinds of stories you tell must meet a higher standard.
Major takeaways include these:
- Most stories (59 percent) link users to a shopping page.
- Posts with a geotagged location get 79 percent more engagement.
- Most mobile users hold their phone vertically, so Instagram Stories should be shot accordingly.
To learn how high-profile companies such as Mercedes Benz, Cover Girl and Lego have used Instagram Stories to reach their customers, see the full infographic below.