Sixty-five percent of patients trust their own online health findings. Physicians are embracing electronic health records. Where do health care marketers and PR professionals fit in with these changing dynamics?
The good news is that we’re not falling victim to an incredibly shrinking communications hole. Quite the contrary, says this infographic from MDG Advertising.
We can capture the attention of patients in both new and traditional ways by:
- Increasing mobile budgets
- Providing relevant content in waiting areas
- Marketing through video
- Developing apps