Snapchat might be worth a significant investment for many brand managers.
The app still has a highly engaged—and youthful—user base, and many users report interacting regularly with brands on the platform. Some 55 percent of users follow at least one brand on the app, and 57 percent of content on the platform is branded.
Key insights include:
- Snapchat does very well capturing users’ attention, ranking only below live TV for keeping users tuned in.
- The platform appeals to young consumers, with 47 percent of users ages 18 to 29 accessing the app at least once a day.
- Snapchat has the best track record for marketers in terms of driving users to make purchases.
To see the full list of statistics about Snapchat’s marketing power, and to see whether Snapchat would be a good investment for your organization, consult the full infographic .