Infographic: Patient preferences for online health care searches

Consumers appreciate ease of use when searching the Web for health-related resources. A new survey finds trustworthiness isn’t as important as communicators may think.    

Some 95 percent of consumers say doctors are the most trusted sources for health and wellness information. However, that statistic comes with a significant disclaimer.

The sixth annual “Pulse of Online Search” survey from Makovsky Health finds that a growing number of patients use technology to supplement doctor visits.

To follow up an office appointment:

  • More than 60 percent of patients say they would probably research a prescribed treatment online.

  • Nearly 55 percent admit they would probably explore an alternative treatment to the one prescribed by their physician.

Here’s another interesting nugget about online health searches. Ease of use trumps trust for most consumers.

  • WebMD and Wikipedia received low marks for trustworthiness (39 percent and 26 percent, respectively).

  • Each garnered high marks for ease of use. WebMD scored 56 percent, and Wikipedia had a 55 percent affirmation.

  • Advocacy groups with online resources ranked the highest in trustworthiness (59 percent), yet were among the least visited by consumers (16 percent).

To learn more about patient preferences and behaviors, look at the infographic:


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