Only 60 percent of adults in the U.S. can read above a sixth-grade level.
In health care, this can lead to costly and sometimes deadly circumstances.
In addition, this infographic says that more than half of all adults are unable to:
- Read a body mass index graph to find their health weight.
- Understand a vaccination chart.
Consumers who lack the skills needed to manage their health and prevent disease pose dangers for themselves and people they might be caring for.
Health literacy is a person’s ability to understand and act on health information.
HealthWorks Collective says vulnerable populations include:
- Elderly patients
- People with chronic diseases
Health care marketers who write and communicate with simplicity can help people to better understand instructions and warnings. Think about your website content, brochures, patient letters and direct-mail pieces.