Infographic: The challenge of health literacy in the U.S.

77 million U.S. adults have difficulty with common health tasks such as reading instructions on a prescription drug label.

Only 60 percent of adults in the U.S. can read above a sixth-grade level.

In health care, this can lead to costly and sometimes deadly circumstances.

In addition, this infographic says that more than half of all adults are unable to:

  • Read a body mass index graph to find their health weight.
  • Understand a vaccination chart.

Consumers who lack the skills needed to manage their health and prevent disease pose dangers for themselves and people they might be caring for.

Health literacy is a person’s ability to understand and act on health information.

HealthWorks Collective says vulnerable populations include:

  • Elderly patients
  • People with chronic diseases
  • Immigrants

Health care marketers who write and communicate with simplicity can help people to better understand instructions and warnings. Think about your website content, brochures, patient letters and direct-mail pieces.

(View larger image here)

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