Infographic: Where and how health care and social media converge

Limited resources shouldn’t keep communicators from maximizing technology. This infographic serves as a guide for strategy and tactics.

Sometimes a cheat sheet is all you need.

The fundamentals of health care and social media marketing featured in this infographic can help you focus on short-term and long-term goals.

For example, these reminders are helpful for seasoned professionals and newcomers alike:

  • Know your audience. Which platforms do they prefer? Where do they engage?

  • Lead (and follow) on Twitter. Listen, use hashtags, and ask questions to help develop content and community.

  • Plan your content. Remember to translate knowledge to meet audience needs and not your own, and take time to get creative.

This infographic is brimming with smart tips.

(View a larger image here)

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(Image via)

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