Kudos to the winners of the 2012 Health Care PR & Marketing Awards!

The high quality of all the entries wowed our judges.

Here’s what you’ve been waiting for…the winners for our first-ever 2012 Health Care PR & Marketing Awards!

But first, let us say this: We’re so happy you took the time to share your print and electronic publications, your stories, blogs and podcasts, your marketing campaigns and all the wonderful content that made life so difficult for our judges! Soon, you’ll see a “Special Edition” of Health Care Communication News that will tell you much more about the winning entries.

You truly made our Health Care Pr & Marketing Awards a smashing success.

We have a feeling it’s even going to get even more competitive in 2013. We can’t wait.

Best Blog

Winner: Orlando Health and Arnold Palmer Hospital, Illuminate Blog

Honorable Mentions

  • Affinity Health System, Affinity Blog
  • Baylor Health Care System, Sammons Says
  • Rex Healthcare, Rex Connects
  • USANA Health Sciences, What’s Up, USANA?
  • Via Christi Health, Via Christi Women’s Connection

Best Cover Lines (Print or Electronic Publication)

Winner: A.T. Still University of Health Sciences, Still Magazine

Honorable Mentions

  • American Specialty Health Incorporated (ASH), Healthyroads
  • NYU Langone Medical Center, News & Views

Best Design (Print or Electronic Publication)

Winner: Children’s Hospital Colorado, Let It Be Us

Honorable Mentions

  • A.T. Still University of Health Sciences, Still Magazine
  • Children’s Hospital & Research Center Oakland, Children’s Hospital Service Line Marketing Collateral
  • Purdue University, HHS Life 360
  • Robert Wood Johnson University Hospital, Breakthroughs
  • St. Charles Health System, St. Charles Health System Annual Report

Best Electronic Publication

Winner: UNC Health Care, UNC Health Care Employee News Online

Honorable Mentions

  • 360 Public Relations LLC and Adora Calcium, Women’s Circle of Health
  • Akron Children’s Hospital, Developments
  • Seattle Children’s Hospital, 2011 Academic Annual Report
  • Sparrow Health System, 2011 Annual Report
  • VSP Vision Care, EnVision Newsletter

Best Feature Article (Print or Electronic Publication)

Winner: The Children’s Hospital of Philadelphia Foundation

Honorable Mentions

  • Beaumont Health System
  • Genex Services, Inc.
  • Saxum Strategic Communications
  • UCB Inc.

Best Fitness or Health Campaign

Winner: Kaiser Permanente, Every Body Walk!

Honorable Mentions

  • HealthSTAR PR, LLC and Abbott Laboratories, T-Talk Tune-Up Promote’s Men’s Health: Men know more about their cars than their health
  • Humana, Wellness Week
  • Marshfield Clinic, Don’t Just Live. Shine.
  • Ogilvy Public Relations Worldwide and Centers for Disease Control and Prevention, Million Hearts
  • The Nemours Foundation, Let’s Move! Child Care

Best Headlines/Blurbs

Winner: Kaiser Permanente

Honorable Mentions

  • Children’s Hospital Colorado
  • NorthBay Healthcare

Best Infographic

Winner: The Mount Sinai Medical Center, Can I get Cancer from Oral Sex?

Honorable Mentions

  • APCO Worldwide, Shot@Life
  • BCBSNC, Obesity Infographic
  • Pyramid Communications, Fresh Produce: Access and Equity

Best Interview or Profile (Print or Electronic Publication)

Winner: USANA Health Sciences, Dean Sherri & Matt Chionis

Honorable Mention

  • DSM, Biomaterials and the Future of Medical Devices

Best Interview Video

Winner: The Nebraska Medical Center

Honorable Mentions

  • Smith & Jones, Ellis Medicine 2012 Maternity Campaign Patient Interview
  • Children’s National Medical Center, “When I Go Home”
  • Kaiser Permanente, “Getting to Know Him”
  • Shodair Children’s Hospital, “Champion Child”

Best Intranet

Winner: The Nemours Foundation, NemoursNet

Honorable Mentions

  • MedSynergies, Inc., myMedSynergies
  • NYU Langone Medical Center, NYULMC2

Best Marketing Campaign

Winner: APCO Worldwide, Shot@Life Campaign

Honorable Mentions

  • Children’s National Medical Center, Parent’s Letter Project
  • Lovelace Health System, Lovelace Health System Labor of Love
  • Neurofibromatosis Northeast, Beauty Mark Nation
  • NYU Langone Medical Center, Any Given Moment
  • The Mount Sinai Medical Center, National Donate Life Month at Mount Sinai

Best Marketing Video

Winner: Orlando Health, The Tin Man—Arnold Palmer Hospital for Children

Honorable Mentions

  • Children’s Hospital Colorado, We are Children’s Hospital Colorado
  • Fleishman-Hillard Kansas City and Genentech, Faces of Metastatic Breast Cancer (MBC)
  • Kaiser Permanente, A Better Way NPC Video
  • St. Luke’s Health System, Exergy Tour

Best Online Newsroom

Winner: Baylor Health Care System

Honorable Mention

  • Beaumont Health System

Best Photography (Print or Electronic Publication)

Winner: Sparrow Health System, Quiet for You

Honorable Mentions

  • Franklin Street Marketing and HCA Virginia, Life. You only get one.
  • MSLGROUP Americas and Procter & Gamble, Clearblue
  • Smith & Jones, Ellis Medicine 2012 Maternity Campaign Photography

Best Print Publication

Winner: Robert Wood Johnson University Hospital, Breakthroughs

Honorable Mentions

  • Children’s Hospital Colorado, Seeing Around Corners
  • Express Scripts, 2011 Drug Trend Report
  • MD Anderson Cancer Center, Messenger
  • NYU Langone Medical Center, i3—iCubed

Best Public Service Announcement

Winner: Kaiser Permanente, Walk-And-Talk with Every Body Walk!

Honorable Mentions

  • Alzheimer’s Foundation of America, Together for Care Telethon
  • American Academy of Orthopaedic Surgeons, Decide to Drive: A Public Service Awareness Campaign
  • Children’s Hospital Colorado, Healthy Kids: Ask the Expert
  • Delta Dental Plans Association, The Original Tooth Fairy Poll
  • Wellmont Health System, Hand hygiene

Best Social Intranet

Winner: Children’s Hospital Boston, Social Platform for Accelerating Resources and Connections

Honorable Mention

  • Avow Hospice, Inc., Message Central Weekly Employee Communication

Best TV Advertising Campaign

Winner: Marshfield Clinic, Don’t Just Live. Shine.

Honorable Mentions

  • AFLAC and HK Strategies, Real Agents, Real Stories
  • BCBSNC, Let’s Talk Cost
  • Doner Advertising and OhioHealth, Believe in WE
  • MedStar Health, #1 for a reason
  • Rex Healthcare, Brand New Day

Best Use of Social Media

Winner: Children’s National Medical Center, For innovative use of social media to benefit children’s health

Honorable Mentions

  • Atomicdust and Mosby’s Nursing Suite, Superheroes of Nursing
  • CRT/tanaka and the American Physical Therapy Association, Move Forward Campaign
  • Mayo Clinic, ABC Nightline Transplant Initiative
  • Renown Children’s Hospital, People’s Choice Student Art Contest

Best Website

Winner: Children’s Hospital Colorado, Orthopedics Institute Website

Honorable Mentions

  • A.T. Still University of Health Sciences, Still Magazine Online
  • APCO Worldwide, Shot@Life Campaign
  • BCBSNC, Let’s Talk Cost
  • Brigham and Women’s Hospital, Brigham and Women’s Hospital Website
  • Memorial Sloan-Kettering Cancer Center, Redesign of mskcc.org

Grand Prize Health Care PR & Marketing Campaign of the Year

Winner: Brigham and Women’s Hospital, Communications Around the Nation’s First Full Facial Transplant

Honorable Mentions

  • American Academy of Orthopaedic Surgeons, Wounded in Action: An Exhibition of Orthopaedics in Art
  • Atomicdust and Mosby’s Nursing Suite, Superheroes of Nursing Campaign
  • BCBSNC, Let’s Talk Cost
  • Johns Hopkins Hospital, The Promise of Medicine
  • MSLGROUP Americas and Prilosec OTC, A Better Way to Tailgate

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